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©  Everton FC
Premier League: banned in the UK, bookmaker Stake to remain main shirt sponsor of Everton FC

Stake.com, an Australian online sports betting operator based in Curaçao, is to have its licence as an authorised UK gambling operator revoked from March 2025 because of its advertising strategy, according to the Gambling Commission, a UK government agency responsible for regulating gambling, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 388177
• Published on 18/02/25 at 14:30
©  LALIGA
LALIGA: launch of an Arabic account on TikTok to connect with fans in the Middle East & North Africa

LALIGA has launched an official Arabic language account on the social network TikTok, owned by the Chinese group ByteDance, announced the two parties on 15/02/2025. "LALIGA is pleased to announce the launch of its official Arabic TikTok account, further solidifying its commitment to connecting…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 388023
• Published on 17/02/25 at 14:45
©  D.R.
Weekly News Extra (10-14/02/2025)

• A cooperative set up by FC St. Pauli (Bundesliga) to promote the sale of the Millerntor-Stadion (Hamburg, GER) to fans for €30m, reached the €20m subscription mark on 12/02/2025. • The LALIGA brand is valued at €1/534bn in 2025, 7% less than in 2024, according to the "Kantar BrandZ Top 30 Most…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 387888
• Published on 14/02/25 at 17:15
©  D.R.
Asics: sales of €4.1bn (+18.9%) in 2024, including a record €1bn in the EMEA market

The Asics group posted sales of ¥678.5bn (€4.14bn) during the financial year 2024 (01/01 to 31/12/2024), up 18.9% (in yen) compared to 2023 (¥570.4bn/€3.7bn), announced the Japanese equipment manufacturer on 14/02/2025. Asics' operating result rose sharply by 84.6% to ¥100.1bn (€611.7m) over…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 387856
• Published on 14/02/25 at 13:55
©  ACM
Formula 1: TAG Heuer (LVMH) becomes the first title sponsor of the Monaco Grand Prix in 2025

TAG Heuer, a Swiss watchmaker belonging to the LVMH group, has become the first ever title sponsor of the Formula 1 Grand Prix de Monaco in 2025, announced the Automobile Club de Monaco (ACM), promoter of the race, on 12/02/2025. To mark the occasion, the ACM unveiled the official poster for the 82…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 387796
• Published on 14/02/25 at 09:40
©  Bayer 04 Leverkusen
Bundesliga: New Balance to succeed Castore as equipment supplier of Bayer 04 Leverkusen from 2025-26

New Balance is to become the equipment supplier of Bayer 04 Leverkusen (Bundesliga) "on a long-term basis" from the 2025-26 season, announced the club on 13/02/2025. The American brand will spend between €6-7m a year with the club as part of this partnership, according to German media outlet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 387699
• Published on 13/02/25 at 14:30
©  Real Betis Balompié
Real Betis Balompié: Trainline (ticket platform) renews & becomes training kit sponsor until 2026-27

Trainline, a British train and coach ticket platform, has renewed and expanded its partnership with Real Betis Balompié (LALIGA EA Sports) by one season until 2027, and has also become the main training kit sponsor and pre-match kit sponsor for the club's men's, women's and futsal teams, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387687
• Published on 13/02/25 at 13:00
©  Roc Nation / X
Super Bowl 2025: a record $800m in advertising revenue for Fox in the United States

Fox has reported record advertising revenues of $800m (€774m) from the broadcast of the Super Bowl 2025 in the United States, announced the US audiovisual group on 12/02/2025. The 2024 edition, broadcast by CBS in the country, generated $695m (€673m) for the group owned by Paramount Global. For…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Media Audiences, Finance, …
• Article # 387604
• Published on 13/02/25 at 08:40
©  Williams
Formula 1: Atlassian (productivity software) title sponsor of Williams Racing from 2025

Atlassian, an Australian company specialising in software packages, is to become the main partner and title sponsor of the Williams Racing team from the 2025 season (beginning with the Australian Grand Prix, 14-16/03), which will be known as "Atlassian Williams Racing" as part of a multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 387580
• Published on 12/02/25 at 19:00
©  D.R.
Allianz: "Each stadium naming is a response to a well-defined strategy" (Fabrice Michel-Villaz)

"Each stadium naming is a response to a well-defined strategy. There is a group strategy based on a common foundation, but also a local strategy, which evolves according to the context and specific issues. This can be linked to themes such as inclusion, diversity, CSR and many others," said…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 387543
• Published on 12/02/25 at 17:00