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©  Ineos
Rugby: New Zealand Rugby takes legal action over early termination of Ineos partnership

New Zealand Rugby is taking legal action against its commercial partner Ineos, a company specialised in the chemicals sector, on the grounds that the latter "has (unilaterally) breached its sponsorship agreement" and has "failed to pay the first instalment of the 2025 sponsorship fee," announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 387410
• Published on 11/02/25 at 16:30
©  UEFA
UEFA: "exclusive negotiations" with Relevent for commercial rights to club competitions (2027-2033)

UEFA and the European Club Association, via their joint venture UC3, have entered into an "exclusive negotiation period" with Relevent Sports Group (an American promoter and media company) for the "global commercial rights" to UEFA men's club competitions for 2027-2033 (two cycles), announced the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 387392
• Published on 11/02/25 at 15:15
©  Córdoba CF
LALIGA Hypermotion: Bahrain Victorious main shirt sponsor & stadium naming partner of Córdoba CF

Bahrain Victorious, an institution promoting the Kingdom of Bahrain through sport, has become a main shirt sponsor of Córdoba CF (LALIGA Hypermotion) as well as the title sponsor for the club's stadium, announced the Spanish club on 06/02/2025. The duration of the agreement has not been…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387196
• Published on 10/02/25 at 15:20
©  Chelsea FC
Premier League: Live Nation replaces Fever as Chelsea FC's sleeve sponsor until the end of 2024-25

Live Nation, an American entertainment company, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2024-25 season, announced the club on 08/02/2025. The company's logo will appear on both the men's and women's (Barclays Women's Super League) first team kits. As…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 387143
• Published on 10/02/25 at 10:40
©  D.R.
Weekly News Extra (03-07/02/2025)

• FIFA has suspended the Congolese Football Association (FECOFOOT) and the Pakistan Football Federation (PFF) with immediate effect from 06/02/2025. The former has been sanctioned due to "undue interference by third parties in the affairs of the organisation" and the later after "its failure to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 387060
• Published on 07/02/25 at 17:45
©  UEFA
UEFA: Unilever (consumer goods) 14th global partner of UEFA Women's Euro 2025 in Switzerland

Unilever, a group specialised in fast-moving consumer goods (food & cosmetics), has become the 14th global partner of UEFA Women's Euro 2025 in Switzerland, announced UEFA on 06/02/2025. The group, which is listed on the Amsterdam, London and New York stock exchanges, will activate several of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 386840
• Published on 06/02/25 at 13:40
©  D.R.
Formula 1: US agency Legends appointed to lead commercial partnerships for Audi F1 Team (Sauber)

Legends has been appointed by Sauber Motorsport "to co-lead global commercial partnerships for Audi's Formula 1 project," announced the US agency on 05/02/2025. Legends is responsible for "identifying the right brands" to partner the Audi F1 Team project, which will enter the FIA Formula 1…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Marketing - Communication
• Article # 386800
• Published on 06/02/25 at 13:00
©  DFL
Germany/DFL: Sportfive to manage marketing for play-offs & Supercup matches until 2029

Sportfive will continue to act as the DFL's marketing agency for the Bundesliga and 2.Bundesliga play-off matches and the Franz Beckenbauer Supercup until 2029, announced the Deutsche Fußball Liga on 06/02/2025. The partnership began in 2011. "Every year, the four relegation matches at the end…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Sponsors - Partners, …
• Article # 386821
• Published on 06/02/25 at 11:30
©  DFL
Germany: Tipico (betting) extends partnership with the DFL until the end of the 2027-28 season

Tipico, a sports betting operator registered in Malta, has extended its partnership with Deutsche Fußball Liga GmbH as a partner of the Bundesliga and 2.Bundesliga until 2027-28, announced the governing body on 04/02/2025. The agreement was negotiated by Bundesliga International, a subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386707
• Published on 05/02/25 at 16:40
©  D.R.
Tennis: Stake (sports betting) extends its partnership with Davis Cup until 2026

Stake, a Curaçao-based sports betting operator, is to continue as an official partner of the Davis Cup for the 2025 and 2026 seasons, announced the International Tennis Federation, the competition's organising body, on 30/01/2025. Stake, after a "successful" first year of partnership in 2024…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Rights Acquisitions, Activation, …
• Article # 386537
• Published on 04/02/25 at 16:35