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©  D.R.
England: Sarah Kendall (Fuse) appointed head of commercial partnerships at The Football Association

Sarah Kendall has been appointed head of commercial partnerships at The Football Association, she announced on her LinkedIn account on 15/04/2025. She had been managing director of marketing agency Fuse Sport & Entertainment (Omnicom Group) since February 2022, after joining as head of press…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Federations, …
• Article # 395308
• Published on 16/04/25 at 13:00
©  ATP
Tennis: Bitpanda (crypto) official partner of the ATP Tour & several tournaments in Europe from 2025

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the ATP Tour as part of a "multi-year" agreement from 2025, announced the Association of Tennis Professionals on 15/04/2025. This is the first sponsorship contract signed by the body with a company in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 395140
• Published on 15/04/25 at 11:30
©  Abarca Sports
Cycling: Quantum Pacific (Club Atlético de Madrid) acquires 43% of Abarca Sports (Movistar Team)

London-based investment firm Quantum Pacific Management has acquired a 43% stake in Spanish cycling team Abarca Sports (Movistar Team), announced the latter on 11/04/2025. "As a result, the Movistar men's, women's, gravel, and esports teams will be strengthened within the global cycling scene…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 395072
• Published on 14/04/25 at 17:05
©  ATP
Tennis: sale of IMG-owned tournaments (Madrid & Miami) to American funds RedBird & Apollo (press)

A consortium of investors led by the American funds Apollo Global Management and RedBird Capital Partners, as well as Ari Emanuel, CEO of TKO Group Holdings and co-founder of the Endeavor Group (which became the WME Group at the end of March 2025), is on the verge of acquiring the ATP and WTA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Investment - Shareholding, …
• Article # 395016
• Published on 14/04/25 at 12:45
©  D.R.
Weekly News Extra (07/04-11/04/2025)

• The NFL has generated a turnover in excess of $23bn (€22bn) in 2024, according to the Sports Business Journal (SBJ) on 10/04/2025. Each franchise will receive $416m (€400m) from the League, 8.9% more than in 2023. • Manchester City FC (Premier League) have announced that they will freeze their…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 394896
• Published on 11/04/25 at 17:00
©  Chelsea FC
Deal Tracker: Chelsea, RC Lens, AS Monaco... the latest sponsorship agreements in football

• Vietnamese software publisher FPT has becomes an official partner (2nd level) of Chelsea FC (Premier League) from 2024-25 and will develop solutions for the club to support its digital transformation. • Nike is to continue as equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 394874
• Published on 11/04/25 at 15:45
©  VfB Stuttgart
Bundesliga: Stuttgarter Hofbräu (beer) extends as premium partner of VfB Stuttgart until 2030

The German brewery Stuttgarter Hofbräu has extended its partnership with VfB Stuttgart (Bundesliga) for a further five seasons, until 2029-30, announced the club on 10/04/2025. The local company, which has the status of "premium partner" the third level in the club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394774
• Published on 11/04/25 at 09:20
©  Club Atlético de Madrid / X
LALIGA EA Sports: Nike extends as equipment supplier of Club Atlético de Madrid until 2034-35

Nike has extended as the equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for the 2026-2035 cycle (nine seasons), announced the club on 10/04/2025. "This new agreement will see Nike increase their backing of our men's and women's teams," said Atlético. The annual allocation for…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394727
• Published on 10/04/25 at 17:00
©  IIC
Intersport International Corporation: Tom Foley appointed CEO with effect from 01/07/2025

Tom Foley, current CEO of Go Sport (owned by Intersport France), has been appointed CEO of Intersport International Corporation (IIC, the umbrella organisation for all Intersport businesses) with effect from 01/07/2025, announced the Swiss sporting goods retailer on 10/04/2025. Foley will replace…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 394719
• Published on 10/04/25 at 16:45
©  Aston Villa FC
Aston Villa FC: US agency Legends signs multi-year deal to support development of Villa Park

The US commercial stadium and entertainment venue management agency Legends has become a partner of Aston Villa FC (Premier League), as part of a "multi-year" agreement "to support the strategic growth of the club as it modernises and transforms Villa Park (Birmingham, ENG) into a world-class…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394673
• Published on 10/04/25 at 15:20