Sponsors & Partners: archives September, 2026 (page 2/7)

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©  Le Mans FC

Ligue 1 McDonald's: Le Mans FC appoints Sportfive as exclusive commercial agency from 2026-27

Le Mans FC (Ligue 1 McDonald's) has appointed Sportfive to manage all of its commercial rights (partnerships, hospitality, image rights and activations) from the 2026-27 season, the agency announced on 24 September 2026. "Across all areas, Sportfive will deploy its marketing, sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 454701
• Published on
©  UEFA

Euro 2028: Sportfive appointed by Beyond Hospitality to sell hospitality packages in 7 European markets

Beyond Hospitality, UEFA's official hospitality provider for Euro 2028, has appointed Sportfive to market its hospitality packages in seven European markets, the agency announced on 23 September 2026. Sportfive has been appointed as exclusive sales agent for Austria, Belgium, France, Germany…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, International authorities, Sponsors - Partners, …
• Article # 454647
• Published on
©  F1

Formula 1: Liqui Moly (engine lubricants) extends as official partner from the 2027 season

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has extended as official partner of Formula One Group from 2027 under a multi-year agreement, the body announced on 23 September 2026. This partnership renewal comes as the contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 454600
• Published on
©  NBA

NBA: Uline (industrial supplies) replaces Motorola as Milwaukee Bucks jersey patch sponsor from 2026-27

Uline, a US distributor of industrial equipment and packaging, shipping and office supplies, has become the jersey patch sponsor of the Milwaukee Bucks (NBA) from the 2026-27 season, the Wisconsin-based franchise announced on 21 September 2026. The deal is an extension of an existing partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454523
• Published on
©  LALIGA

LALIGA: Visa (payment solutions) regional partner for the MENA market from the 2026-27 season

Visa, an American group specialised in payment solutions, has become a regional partner of LALIGA for the MENA region from the 2026-27 season, the Spanish professional league announced on 22 September 2026. "The partnership reflects Visa and LALIGA’s shared ambition to bring sport…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 454505
• Published on
©  Coventy City FC

Premier League: Red Bull (energy drinks) official partner of Coventry City FC from the 2026-27 season

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Coventry City FC (Premier League) for several seasons from 2026-27, the club announced on 21 September 2026. This agreement makes Red Bull the club's exclusive energy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454421
• Published on
©  D.R.

Fanatics Collectibles: permanent store to open in Paris on 23 October 2026

Fanatics Collectibles, a subsidiary of US platform Fanatics specialising in trading cards and collectibles, will open a permanent store of around 510 m² on Rue Saint-Lazare in Paris (9th arrondissement) on 23 October 2026, the owner of the Topps brand announced on 17 September 2026. It will be…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Marketing - Communication, …
• Article # 454377
• Published on
©  Puma

Puma: Fokko de Rooij (ex-Nike) appointed managing director Europe from 1 October 2026

Fokko de Rooij (ex-Nike) has been appointed managing director Europe at Puma, effective 1 October 2026, the German sportswear company announced on 21 September 2026. He will report to Arthur Hoeld, the Group’s CEO, who is temporarily carrying out the chief commercial officer (CCO) duties pending…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 454329
• Published on
©  Manchester City FC

Manchester City FC: partnership extended with SeatGeek to optimise ticketing services

SeatGeek, a ticketing technology platform, has extended as a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards "to deliver the best possible fan experience when supporters purchase and manage tickets through the club’s website and app," Manchester City announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 454288
• Published on
©  FC Barcelone

FC Barcelona: Ohana (real estate) to become club's first back shirt sponsor (2027-2030; €10m/year)

Ohana Development, an Abu Dhabi-based (UAE) real estate developer, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons from 2027-28, through 2029-30, the club announced at its annual general assembly on 19 September 2026. The agreement is reportedly worth an…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 454217
• Published on