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©  Haier
UEFA: Haier (electronics, CHN) global partner of the Champions League for the 2027-2031 cycle

Haier, a brand of the Chinese manufacturer Haier Smart Home Group specialised in home appliances and televisions, has become a global partner of the Champions League for four seasons, covering the 2027-2031 cycle, according to an announcement by UC3, the joint venture between UEFA and European…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452307
• Published on 03/09/26 at 17:05
©  SV Werder Bremen
Bundesliga: Matthaï (construction) extends as main shirt sponsor of SV Werder Bremen until 2031-32

Matthaï, a German construction company, has extended as main shirt sponsor of SV Werder Bremen (Bundesliga) for a further three seasons, over the 2029-2032 cycle, the club announced on 2 September 2026. The German group became the main shirt sponsor of Werder Bremen in 2023-24, before extending…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452267
• Published on 03/09/26 at 15:30
©  Formula One Group
F1 / Disney: safety car to feature Lightning McQueen (Cars) livery at 2026 Italian Grand Prix

The Walt Disney Company, through its Cars franchise, is activating its partnership with Formula One Group with a dedicated initiative around the safety car at the 2026 Italian Grand Prix in Monza (scheduled for Sunday 6 September), the governing body of the FIA Formula 1 World Championship…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 452273
• Published on 03/09/26 at 14:40
©  Toulouse FC
Ligue 1 McDonald’s: Starbucks (cafes) sleeve sponsor of Toulouse FC from the 2026-27 season

Starbucks, an American coffee shop chain, has become sleeve sponsor of Toulouse FC (Ligue 1 McDonald’s) from the 2026-27 season, the club announced on 3 September 2026. The agreement, negotiated by Sportfive, the club’s exclusive commercial agency, also covers the academy teams. It marks a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452251
• Published on 03/09/26 at 13:30
©  Deloitte
Women’s sport: Deloitte teams up with Billie Jean King to develop the next generation of female leaders

Deloitte has teamed up with Billie Jean King, former American tennis player and founder of the Women’s Sports Foundation, to support the development of a new generation of female leaders through women’s sport, the audit and consulting firm announced on 1 September 2026. The collaboration was…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Employment - training, Marketing - Communication, …
• Article # 452221
• Published on 03/09/26 at 12:05
©  UEFA
UEFA / UC3: Fanatics (collectibles) extends club competitions partnership for six seasons (2027-2033)

Fanatics, a manufacturer and distributor of licensed sports products, has extended its partnership with UEFA’s club competitions for a further six seasons, covering the 2027-2033 cycle, UC3, the joint venture between the European Confederation and European Football Clubs (EFC), announced on 2…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452137
• Published on 02/09/26 at 17:00
©  Juventus FC
Serie A Enilive: Finom (banking services) official partner of Juventus FC from the 2026-27 season

Finom, a Dutch fintech specialising in banking services, has become an official partner (2nd level) of Juventus FC (Serie A Enilive) starting from the 2026-27 season, the club announced on 2 September 2026. This marks the brand's first partnership with a European football club. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452084
• Published on 02/09/26 at 13:00
News Tank Football: elections, appointments & departures recorded in August 2026

Bader Al Reziza has been elected president of the Saudi Arabian Football Federation for a four-year term (2026-2030) at an extraordinary general assembly held in Riyadh. Jan-Christian Dreesen, CEO and chairman of the executive board of FC Bayern Munich (Bundesliga) since May 2023, has had his…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 451863
• Published on 01/09/26 at 18:00
©  Levante UD
LALIGA EA Sports: Lowi (telecommunications) extends as back shirt sponsor of Levante UD for 2026-27

Lowi, a Spanish telecommunications operator, has extended as back shirt sponsor of Levante Union Deportiva (LALIGA EA Sports) for the 2026-27 season, the club announced on 1 September 2026. The brand first became a back shirt sponsor of the Spanish club in 2025-26, with this extension bringing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451967
• Published on 01/09/26 at 17:00
©  Leeds United FC
Premier League: eToro (trading) official partner of Leeds United FC from the 2026-27 season

eToro, an online trading platform based in Tel Aviv (ISR), has become an official partner (2nd level) of Leeds United FC (Premier League) starting from the 2026-27 season, the club announced on 28 August 2026. Under this partnership, the Israeli brand "will have a prominent presence at Elland…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451916
• Published on 01/09/26 at 13:00