Sponsors & Partners: archives September, 2026 (page 4/7)

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©  UEFA

UEFA: Booking.com extends sponsorship of national team competitions, including Euro 2028

Booking.com, a Dutch hotel booking platform, has extended its partnership as an official sponsor of UEFA national team competitions, including Euro 2028 and Women's Euro 2029, the European governing body announced on 14 September 2026. The platform has been a UEFA partner since 2018 and will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 453513
• Published on
©  Puma

Puma: Matthias Baeumer, chief commercial officer since April 2025, to step down on 30 September 2026

Matthias Baeumer, chief commercial officer of Puma, will step down from his position on 30 September 2026, the German sportswear company announced on 11 September 2026. The departure is due to "personal reasons," the brand said. Baeumer, who has been with Puma for 19 years and started at the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 453449
• Published on
©  Sunderland AFC

Premier League: Shuffle (sports betting) sleeve sponsor of Sunderland AFC from the 2026-27 season

Shuffle, a gambling, casino and sports betting platform specialising in cryptocurrency payments, has become the shirt sponsor of Sunderland AFC (promoted to the Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 12 September 2026. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453403
• Published on
©  News Tank

Weekly News Extra (7-11 September 2026)

• The Premier League has launched the Together Against Suicide initiative, a suicide prevention campaign as part of a major national plan initiated by the UK Department of Health and Social Care. • Arsenal FC (Premier League) have made a donation through their foundation to support relief…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 453270
• Published on
©  Tottenham Hotspur FC

Premier League : HP (IT) official workplace solutions partner of Tottenham Hotspur FC (2026-2029)

HP Inc, an American technology company, has become the "official workplace solutions partner" of Tottenham Hotspur FC (Premier League) for three seasons (2026-2029), the club announced on 10 September 2026. "Through the partnership, HP will provide best-in-class workplace technology hardware…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453257
• Published on
©  Newcastle United FC

Deal Tracker: Bayer Leverkusen, Parma Calcio, Newcastle, Betis… the latest sponsorship deals in football

• Online sports betting operator BetMGM (LeoVegas Group) has extended as an official partner of Newcastle United FC (Premier League) for several seasons from 2026-27. The two parties have been partners since 2023-24. • Rewe, a German retail group, has extended as an official partner (4th level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 453211
• Published on
©  RFU

Rugby / RFU: Lloyds Bank becomes the first back shirt sponsor of England's national teams from 2026

Lloyds Bank, the British retail and commercial bank, has become the official banking partner of the Rugby Football Union (RFU) and the first sponsor to appear on the back of the England men’s and women’s teams’ shirts from 2026, the RFU announced on 8 September 2026. The multi-year partnership…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 453196
• Published on
©  RB

Formula 1: a Red Bull F1 car rides the rails of the Madrid metro ahead of the Spanish Grand Prix

Oracle Red Bull Racing drove the RB8, the car used during the 2012 Formula 1 World Championship, on the rails of the Madrid metro ahead of the 2026 Spanish Grand Prix (Friday 11 to Sunday 13 September 2026), on 8 September 2026. The activation was part of the "Red Bull On Rails" campaign. The…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 453113
• Published on
©  FC Bayern Munich

FC Bayern: partnership with Wonderful (AI) to enhance the fan experience on matchdays

FC Bayern Munich (Bundesliga) has entered into a partnership with Wonderful, a company specialising in artificial intelligence solutions for businesses, to implement AI "across its operations, beginning with selected fan services," the club announced on 9 September 2026. The Israeli company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453102
• Published on
©  IOC

IOC: adidas becomes official kit supplier for the Refugee Olympic Team until the LA 2028 Olympic Games

adidas has become the official kit supplier of the Refugee Olympic Team until the Los Angeles 2028 Olympic Games, the IOC announced on 8 September 2026. The agreement with the Olympic Refuge Foundation (ORF, established in 2017 and acting in the role of a traditional National Olympic Committee…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Sponsors - Partners, …
• Article # 453024
• Published on