Sponsors & Partners: archives September, 2026 (page 6/7)

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Deal Tracker: Union Berlin, FC Bayern, RC Celta, Villarreal CF… the latest sponsorship deals in football

• eBay Deutschland, the German subsidiary of US e-commerce group, has extended as a premium partner (3^rd level) of 1. FC Union Berlin (Bundesliga) for the 2026-27 season and will broadcast selected club matches on its eBay Live platform, initially dedicated to live shopping services. • Recalvi…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 452407
• Published on 04/09/26 at 16:00

UEFA: Hisense (electronics, CHN) becomes 8^th global partner of Euro 2028, its 4^th edition as sponsor

Chinese electronics group Hisense has extended its partnership with UEFA and has become a global partner of Euro 2028, the two parties announced on 3 September 2026. This will be the fourth edition of the competition sponsored by Hisense, which first partnered with UEFA for Euro 2016. Unlike…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452366
• Published on 04/09/26 at 12:00

Tottenham Hotspur FC: partnership with HPE (tech) extended to modernise Tottenham Hotspur Stadium

American technology company Hewlett Packard Enterprise (HPE) has extended as an official partner of Tottenham Hotspur FC (Premier League) to "modernise the technology environment that powers Tottenham Hotspur Stadium (62,850 capacity)," the club announced on 2 September 2026. "At the centre of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452287
• Published on 04/09/26 at 09:00

UEFA: Haier (electronics, CHN) global partner of the Champions League for the 2027-2031 cycle

Haier, a brand of the Chinese manufacturer Haier Smart Home Group specialised in home appliances and televisions, has become a global partner of the Champions League for four seasons, covering the 2027-2031 cycle, according to an announcement by UC3, the joint venture between UEFA and European…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452307
• Published on 03/09/26 at 17:05

Bundesliga: Matthaï (construction) extends as main shirt sponsor of SV Werder Bremen until 2031-32

Matthaï, a German construction company, has extended as main shirt sponsor of SV Werder Bremen (Bundesliga) for a further three seasons, over the 2029-2032 cycle, the club announced on 2 September 2026. The German group became the main shirt sponsor of Werder Bremen in 2023-24, before extending…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452267
• Published on 03/09/26 at 15:30

F1 / Disney: safety car to feature Lightning McQueen (Cars) livery at 2026 Italian Grand Prix

The Walt Disney Company, through its Cars franchise, is activating its partnership with Formula One Group with a dedicated initiative around the safety car at the 2026 Italian Grand Prix in Monza (scheduled for Sunday 6 September), the governing body of the FIA Formula 1 World Championship…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 452273
• Published on 03/09/26 at 14:40

Ligue 1 McDonald’s: Starbucks (cafes) sleeve sponsor of Toulouse FC from the 2026-27 season

Starbucks, an American coffee shop chain, has become sleeve sponsor of Toulouse FC (Ligue 1 McDonald’s) from the 2026-27 season, the club announced on 3 September 2026. The agreement, negotiated by Sportfive, the club’s exclusive commercial agency, also covers the academy teams. It marks a…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452251
• Published on 03/09/26 at 13:30

Women’s sport: Deloitte teams up with Billie Jean King to develop the next generation of female leaders

Deloitte has teamed up with Billie Jean King, former American tennis player and founder of the Women’s Sports Foundation, to support the development of a new generation of female leaders through women’s sport, the audit and consulting firm announced on 1 September 2026. The collaboration was…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Employment - training, Marketing - Communication, …
• Article # 452221
• Published on 03/09/26 at 12:05

UEFA / UC3: Fanatics (collectibles) extends club competitions partnership for six seasons (2027-2033)

Fanatics, a manufacturer and distributor of licensed sports products, has extended its partnership with UEFA’s club competitions for a further six seasons, covering the 2027-2033 cycle, UC3, the joint venture between the European Confederation and European Football Clubs (EFC), announced on 2…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452137
• Published on 02/09/26 at 17:00

Serie A Enilive: Finom (banking services) official partner of Juventus FC from the 2026-27 season

Finom, a Dutch fintech specialising in banking services, has become an official partner (2^nd level) of Juventus FC (Serie A Enilive) starting from the 2026-27 season, the club announced on 2 September 2026. This marks the brand's first partnership with a European football club. As part of this…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452084
• Published on 02/09/26 at 13:00