Sponsors & Partners: archives 2026 (page 52/54)

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Tennis/ATP: partnership extended with Infosys (technology) until 2028 and launch of an AI assistant

Infosys, an Indian company specialised in the provision of IT services, has extended as "digital innovation partner" of the Association of Tennis Professionals until 2028, announced the body on 12/01/2026. As part of this renewed agreement, the brand continues to rank third in theATP's…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 425996
• Published on 12/01/26 at 16:00

Real Betis Balompié: fans encouraged to use sustainable modes of transport in exchange for rewards

Real Betis Balompié (LALIGA EA Sports), via its Forever Green CSR platform, has entered into a collaboration agreement with Ciclogreen, a platform promoting sustainable mobility driven by the Urban Planning Department of the Seville (ESP) City Council, to offer rewards to fans who use…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425967
• Published on 12/01/26 at 14:00

Eintracht Frankfurt: Deutsche Bank extends stadium naming rights deal for eight seasons (2027-2035)

The German bank Deutsche Bank has extended its partnership with Eintracht Frankfurt (Bundesliga) to retain the club's stadium naming rights for a further eight seasons, i.e. over the 2027-2035 period, announced the club on 09/01/2026. Deutsche Bank has been the naming rights holder to the…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 425856
• Published on 09/01/26 at 18:30

Weekly News Extra (05-09/01/2026)

• "Intensive use of AI — daily or several times a day — rose from approximately 33% to 72%, confirming that AI is no longer experimental but has become an everyday working tool," said LALIGA, which published the results of a pilot project on the use of AI by its employees. • Athletic Club Bilbao…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 425795
• Published on 09/01/26 at 18:00

Serie A Enilive: Coca-Cola (beverages) official partner of FC Inter Milan for 3 seasons (2025-2028)

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons (2025-2028), announced the club on 09/01/2026. The agreement covers the club's men's, women's (Serie A Women Athora) and U23 teams. Two of the group's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425816
• Published on 09/01/26 at 17:00

Puma: Nadia Kokni succeeds Richard Teyssier as vice president global brand marketing

Nadia Kokni has been appointed vice president global brand marketing at Puma, effective from 01/01/2026, announced the German equipment manufacturer on 08/01/2026. Reporting to Maria Valdes, who has been chief brand officer at Puma since 27/10/2025, Nadia Kokni will "will oversee brand…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 425755
• Published on 09/01/26 at 14:00

Deal Tracker: Bayern Munich, Wolfsburg, Olympique de Marseille.. the latest sponsorship deals in football

• ERL, a German real estate promoter, has become an official partner of FC Bayern Munich (Bundesliga) from the 2025-26 season. • Chabrand, a French leather goods brand, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from 2025-26. • Wupsi, a mobility services…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 425684
• Published on 09/01/26 at 10:00

LALIGA: Oshee (sports drinks) extends as regional partner across 43 territories in Europe

Oshee, a Polish sports drinks brand, has extended its partnership with LALIGA to become the body's regional partner across 43 territories in Europe, announced both parties on 08/01/2026. The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425667
• Published on 08/01/26 at 18:00

FIFA: a partnership with TikTok (social network) to create content around the 2026 World Cup

FIFA has entered into a partnership with the social network TikTok, which has become its "preferred platform" for the 2026 World Cup, announced the international body on 08/01/2026. As part of this partnership, which runs until the end of 2026, TikTok will offer a "more comprehensive" coverage…

Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 425649
• Published on 08/01/26 at 17:00

RC Lens: McDonald's (fast food) extends as premium partner and shorts sponsor (2026-2029)

American fast-food chain McDonald’s has extended as a premium partner (2^nd level) of RC Lens (Ligue 1 McDonald's) for an additional three seasons (2026-2029), announced the club on 07/01/2026. The group retains visibility on the shorts of the men's and women's teams (Arkema Première Ligue), on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425564
• Published on 08/01/26 at 14:00