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The Japanese group SoftBank invests €223m in the agency WME-IMG, now valued at €4.9bn

The Japanese group SoftBank Group Corp. has invested $250m (€223m) in WME-IMG LLC, the American career management, marketing and media rights agency, on 23/03/2016. The transaction would see the value of WME-IMG rise to $5.5bn (€4.9bn) according to the US economist magazine Bloomberg, on the same…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Legal, …
• Article # 65927
• Published on 31/03/16 at 16:29
©  ESTEBAN LA TESSA 2015
Australia: Swiss watchmaker Tag Heuer becomes an official partner of the Federation until 2020

The Swiss watchmaker Tag Heuer has become an official partner of the FFA until 2020, announced the Football Federation Australia on 29/03/2016. This four-year partnership makes Tag Heuer the official watch and timekeeper of the "Caltex Socceroos", the Australian men's national football team. The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 65924
• Published on 31/03/16 at 15:24
©  Hublot
Euro 2016: watchmaker Hublot presents a series of activations and a limited edition range of watches

The Swiss watchmaker Hublot, the official timekeeper of Euro 2016, has presented a series of activations headed by the launch of a limited edition range of watches dedicated to the Euros, at Baselworld 2016 (a World Fair of watches and jewellery from 17 to 24/03/2016) in Basel (SUI). The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 65878
• Published on 31/03/16 at 14:44
©  LaLiga
Spain: CSM Sports & Entertainment becomes the exclusive agency for LaLiga's commercial rights

CSM Sports & Entertainment, a British marketing and media rights agency, has become the sole agency in charge of the international commercial and sponsorship rights to LaLiga, announced the Spanish League on 29/03/2016. CSM will work with LaLiga to manage the international commercial and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 65860
• Published on 31/03/16 at 11:44
©  Andre Sanano
Portugal: Samsung partner of the technical centre to open on 31/03/2016 and national team sponsor

The Portuguese Football Federation reached an agreement with Samsung, which makes the South Korean manufacturer of electronics products the partner of the Cidade do Futebol ( "City of Football," the Portuguese national technical centre, built near Lisbon and to be inaugurated on 31/03/2016 after…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 65835
• Published on 31/03/16 at 09:30
©  Mundo Deportivo
Liga BBVA: Wanda becomes the naming rights partner of the Atlético Madrid training centre

The Ciudad Deportiva de Majadahonda, the training centre of Club Atlético de Madrid (Liga BBVA), has been renamed the Ciudad Deportiva Wanda Atlético Madrid in official communications made by the Madrid club since 09/03/2016. Spanish media had reported the name change since 02/03/2016. Wanda…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 65803
• Published on 30/03/16 at 14:50
NBA: Detroit Pistons install the "WaitTime" system, a digital indicator of waiting times in stadiums

WaitTime, a US digital services company, is developing a system that provides real-time indicators of waiting times for multiple services available in sports arenas and event halls. The first sports franchise to have adopted this technology is the Detroit Pistons (NBA), who have installed the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 65693
• Published on 30/03/16 at 09:30
©  Santander
Copa Libertadores: Santander extends deal as the official bank of the competition until 2018

The Spanish bank Santander has agreed a three year extension to its partnership with the Bridgestone Copa Libertadores, the equivalent of the CONMEBOL Champions League, announced the Argentine newspaper Urgente24 on 16/03/2016 and the Brazilian newspaper Maquina do Esporte on 18/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 65691
• Published on 29/03/16 at 15:45
©  Fabio Ferrari
Digital: Juventus and its sponsor Randstad (HR) recruit an intern via a mini-series on the internet

Randstad, the Dutch recruitment and human resources company, launched the "Randstad is looking for Ju" operation on 29/01/2016. This scheme lead Juventus (Serie A TIM) to recruit Valerio Gori (25 years old) as an intern in its consumer marketing and fan relationship management department, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 65632
• Published on 29/03/16 at 12:34
Liga BBVA: Powerpixxel installs a 176 m² screen outside the stadium of RCD Espanyol

RCD Espanyol (Liga BBVA) and their partner Powerpixxel, a German company based in Stuttgart specialising in digital displays, have installed a giant screen on the facade of the RCDE Stadium on 17/03/2016. This screen, with an area of 176m² (8m x 22m) will function 24 hours per day, every day of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 65575
• Published on 25/03/16 at 17:09