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©  adidas
adidas: Paul Pogba, the French international of Juventus, becomes an ambassador of the brand

The German sports equipment manufacturer adidas has signed a "long term" partnership contract with Paul Pogba, the French international of Juventus (Serie A TIM), on 16/03/2016, the day after his 23rd birthday (born 15/03/1993, in Lagny-sur-Marne, Seine-et-Marne, FRA). "This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication, …
• Article # 64948
• Published on 17/03/16 at 18:09
©  Cimed
Brazil: pharmaceutical group CIMED becomes an official partner of the Federation until 2020

CIMED, the Brazilian pharmaceutical group, has become an official partner of the CBF for four years, until the end of the 2019-20 season, announced the Brazilian Football Federation on 03/03/2016. The amount of the agreement is estimated by the Brazilian media to be between 20m and 30m reais…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 64864
• Published on 17/03/16 at 12:20
©  FFF
Volkswagen: an interactive digital table-football tournament for connected fans on 22/03/2016

The German automaker Volkswagen, an official partner of the French national team, has announced on 14/03/2016, that it is organising a digital table-football tournament, in partnership with the FFF, between six players from the French national team, at noon on Tuesday 22/03/2016 at the National…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 64861
• Published on 17/03/16 at 11:09
©  DFB
Germany: Ergo (insurance) becomes the first official partner of the DFB-Pokal in the 2016-2019 cycle

The German insurance company Ergo has become an official partner of the DFB-Pokal for the 2016-2019 period, announced the DFB on 14/03/2016. This is the first of six official partnerships for the German Cup during the 2016-2019 period.Ergo are entitled to visibility on the LED and static…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 64787
• Published on 16/03/16 at 13:14
Sportem: second edition of the European sports marketing summit in Lille (FRA) on 21 and 22/03/2016

"Promoting exchange, networking and efficiency, meeting all the actors in the European sports world, making new contacts, new markets, identifying suppliers and products of tomorrow, evaluating new marketing and sales trends, iand to magine and build brand development for the future," these are…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Stadiums, …
• Article # 63797
• Published on 16/03/16 at 09:20
©  Man Utd via Getty Images
Premier League: Gulf Oil becomes a global partner of Manchester United until 2018-19

Gulf Oil International, an American producer and distributor of engine lubricant and fuel, has become a global partner of Manchester United FC (Premier League), on 14/03/2016. The three-year agreement runs until the end of the 2018-19 season.This the club's first global partnership with an engine…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64713
• Published on 15/03/16 at 16:06
©  inter.it
Serie A: Pirelli extends its shirt sponsorship of Inter Milan until 2021 (€12m/year)

The Italian tyre manufacturer Pirelli has extended its shirt sponsorship of FC Internazionale Milano (Serie A TIM) for five years on 14/03/2016. The Italian brand, the main shirt sponsor of Inter since the 1995-96 season, will now be linked to the Milan club until the end of the 2020-21…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 64696
• Published on 15/03/16 at 14:00
©  TIM
Serie A: TIM launch a competition for children to accompany players onto the field before matches

The Italian mobile operator TIM has organised the "Bimbi in campo 2016" ("Kids on the pitch 2016") competition, offering children, aged between 7 to 10 years old, the chance to accompany the players onto the pitch at all 10 Serie A TIM matches from 06/03/2016 (Matchday 28) to 15/05/2016 (Matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 64675
• Published on 15/03/16 at 12:20
©  Udinese Calcio, Dacia
Dacia: a contest to celebrate the partnership with the Dacia Arena (25,000 seats) of Udinese Calcio

Udinese Calcio (Serie A TIM) and the Romanian automaker Dacia have officially presented the Dacia Arena (25,000 seats) ahead of the match against AS Roma (1-2, Serie A Matchday 29), on 13/03/2016. Dacia is the shirt sponsor of Udinese (since 2008-09) and the holder of the naming rights to their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 64619
• Published on 14/03/16 at 17:39
Lagardère Sports & Entertainment: €515m turnover in 2015 (+19.6% at constant perimeter)

Lagardère Sports & Entertainment, the branch of the Lagardère Group dedicated to sport, has announced a turnover of €515m in 2015, up 30.9%, but 19.6% at constant perimeter, on 09/03/2016. Net income before tax has increased by €16m to €20m. The €17m increase in activity is related to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 64618
• Published on 14/03/16 at 16:51