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©  Liverpool FC
Premier League: Danish beer brand Carlsberg extends its partnership with Liverpool until 2019

The Danish beer brand Carlsberg has extended its partnership with Liverpool FC (Premier League), until the end of the 2018-19 season, on 23/03/2016. The current partnership, through which Carlsberg became the official beer of the club, was signed on 12/07/2013 and expires at the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 65554
• Published on 25/03/16 at 14:30
Sportem 2016: "Licensing allows a brand to become better known" (C. Rousseau, Troisième Ligne)

"Licensing allows a brand to be present on multiple networks at the same time, apart from the sale of products in store, and certainly to perfect its marketing strategy and to become better known as a brand. Licensing is a powerful tool for development," said Christophe Rousseau, founder of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 65528
• Published on 25/03/16 at 13:45
©  ASF
Switzerland: Volkswagen extends its partnership with the Swiss Federation until 2020

The German automaker Volkswagen has extended its partnership with the ASF, announced the Swiss Federation on 21/03/2016. The agreement, which began ahead of the 2014 World Cup and was due to expire at the end of Euro 2016, was extended until the summer of 2020.As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 65501
• Published on 25/03/16 at 12:09
2016 SportAccord Convention in Lausanne (Switzerland) from 17 to 22/04/2016

The 2016 edition of the SportAccord Convention will take place at the Swiss Tech Convention Center in Lausanne (SUI) from 17 to 22/04/2016. This event brings together, each year since 2003, the heads of international sports federations, rights holders, sports event organising committees, host…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 65476
• Published on 25/03/16 at 11:20
©  EIDAN RUBIO
Spain: Emidio Tucci (El Corte Inglés) becomes the official tailor of the Spanish team until 2019

The Spanish department store El Corte Inglés has become an official supplier to the RFEF until 2019, announced the Spanish Federation on 22/03/2016. As part of the agreement, players in the Spanish national team will wear suits exclusively provided by the brand Emidio Tucci during the Euro 2016…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 65403
• Published on 24/03/16 at 11:44
©  IC
Sponsorship: other Chinese companies will partner with FIFA, according to Wang Jianlin (Wanda Group)

"To my knowledge, another Chinese company will become a FIFA top sponsor soon. If there are no surprises, there will be three Chinese top-level sponsors by the end of the year," said Wang Jianlin, president of Wanda Group, at a press conference in Beijing (CHN) on 21/03/2016.The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 65404
• Published on 24/03/16 at 10:15
©  dfb.de
Germany: Volkswagen extends its partnership with the DFB-Pokal until 2022

The German automaker Volkswagen has signed a six-year extension to its partnership with the DFB-Pokal, until the end of the 2021-22 season, announced the DFB on 21/03/2016. The partnership between Volkswagen and the German Cup, which began in 2012, was due to expire at the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 65356
• Published on 23/03/16 at 16:31
©  mediamag.net
Bundesliga: Ingolstadt promote an Easter bunny race organised by its sponsor, Media Markt

Media Markt, the German electronics retailer, has activated its partnership with FC Ingolstadt 04 (Bundesliga) to promote its annual Easter bunny race, held on 23, 24 and 26/03/2016. Media Markt is the official shirt sponsor of Ingolstadt for the 2015-2018 period.The coach of the Bavarian club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 65328
• Published on 23/03/16 at 13:09
Liga BBVA: Mondogoal (fantasy leagues operator) becomes a partner of Real Madrid CF

Mondogoal, the British fantasy leagues operator, has become a partner of Real Madrid CF (Liga BBVA), announced the Isle of Man-based company on 15/03/2016. Users will need to register on the website "Mondogoal.com/realmadrid" before selecting their starting lineup from a maximum of three clubs…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 65316
• Published on 23/03/16 at 11:39
©  Wanda Group
FIFA: Chinese Wanda Group, now a partner, says it is better placed for the awarding of the World Cup

"As a partner of FIFA, Wanda will be better placed to play a role in the bidding process to host major football events such as the World Cup, closing the gap on international football and enabling Chinese football to have a say in international football," said the Chinese conglomerate (tourism…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 65301
• Published on 23/03/16 at 11:00