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©  Heinz von Heiden
Bundesliga: Heinz von Heiden offer five match tickets and a return journey on the Hannover 96 bus

Heinz von Heiden, the German home construction company and shirt sponsor of Hannover 96 (Bundesliga), has launched the competition "Kommt gut nach Hause!" ("Get home well!"), on 11/03/2016. Participants have until 22/03/2016 to register for the competition on the Heinz von Heiden website. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64583
• Published on 14/03/16 at 15:19
©  Coca-Cola
"Euro 2016 is a vector for sustainable innovations for the group" (Manuel Berquet, Coca-Cola)

"We have two goals for Euro 2016. The first is to innovate sustainably: product, marketing and digital innovations put place for the event will continue after it has finished. Secondly, we want to make an emotional connection with the widest possible audience," said Manuel Berquet, director of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums, …
• Article # 64420
• Published on 14/03/16 at 13:19
©  Real Betis Balompié
Liga BBVA: Sanitas (health services) becomes an official supplier of Real Betis until 2017

The Spanish health services company Sanitas (insurance, hospitals and medical centres) has become an official supplier of Real Betis Balompié (Liga BBVA) on 11/03/2016. The third-level partnership will run for one year, until March 2017. As part of the agreement, the players and the staff of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64540
• Published on 14/03/16 at 10:20
©  DesignStudio
"We tell human stories and bring them to life" (Stuart Watson, Premier League brand, DesignStudio)

"The Premier League weren't looking for someone who could fabricate a glossy image of what they could be, they were looking to tell their own story without a sponsor, it was our role to communicate these stories. We're very good at capturing real stories, authentic stories, real things that happen…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62506
• Published on 14/03/16 at 09:25
©  Rovagnati
Bundesliga: Rovagnati (charcuterie) becomes an official partner of Schalke for the 2016-2018 cycle

Rovagnati, the Italian producer of sausages and cooked hams, has become an official partner of FC Schalke 04 (Bundesliga), on 08/03/2016. This third-level partnership covers two seasons (2016-17 and 2017-18) and includes an option to extend, the duration of which was not disclosed. Rovagnati has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 64446
• Published on 11/03/16 at 11:48
©  FFF
France: 100% renewable electricity for the FFF headquarters and the National Football Centre

EDF, the French national power and energy company, has entered into a partnership with the FFF to supply 100% renewable electricity for the Paris headquarters of the Federation in Paris and the National Football Centre at Clairefontaine (Yvelines), on 09/03/2016. The public company became a major…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Stadiums, Authorities, …
• Article # 64447
• Published on 11/03/16 at 09:31
©  Athletic Club de Bilbao
Athletic Club Bilbao: Euskaltel becomes the shirt sponsor of the club women's team until 2018-19

The Basque telecommunications company Euskaltel has becomes the shirt sponsor of the women's team of Athletic Club Bilbao (Liga BBVA) for the remainder of the 2015-16 season and the following three seasons (ie until 2018-19), announced the club on 08/03/2016, on International Women's Day…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64316
• Published on 10/03/16 at 12:45
©  fcbarcelona.com
FC Barcelona: the Vietnamese bank SHB becomes a regional partner in Vietnam, Laos and Cambodia

SHB (Saigon Hanoi Commercial Joint Stock Bank) has become the exclusive official bank of FC Barcelona (Liga BBVA) in Vietnam, Laos and Cambodia, on 08/03/2016. The duration of the contract was not specified, but it does stipulate that Barça will play a friendly match in Vietnam in 2017, according…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 64304
• Published on 10/03/16 at 12:10
©  FC Schalke 04
Germany: Volkswagen will not extend its partnerships with Schalke 04 and 1860 Munich in 2016-17

The German automaker Volkswagen will not extend its partnerships with FC Schalke 04 (Bundesliga) and TSV 1860 München (2.Bundesliga), which both at the end of the 2015-16 season, announced the group to the German news agency DPA on 08/03/2016. Volkswagen is a premium partner of FC Schalke 04 and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 64301
• Published on 09/03/16 at 17:40
©  D.R.
European Court of Justice: the "three stripes" of adidas recognised as a Community trademark

The European Court of Justice has ruled in favour of the sports equipment supplier adidas, on 17/02/2016, in its legal conflict with the Belgian company Shoe Branding Europe and the OHIM (Office for Harmonisation in the Internal Market). The European Court of Justice also ruled that adidas owned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities, …
• Article # 64236
• Published on 09/03/16 at 15:51