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Valencia CF: two fans watch the match against Atlético from inside a Passat GTE at the Mestalla

Two Valencia CF (Liga BBVA) supporters watched the match against Club Atlético de Madrid (1-3, Matchday 28 in 2015-16) in the new Volkswagen Passat GTE car, which was specially installed for the match in one of the corner stands of the Mestalla stadium (55,000 seats), on Sunday 06/03/2016. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64252
• Published on 09/03/16 at 14:34

Euro 2016: "Develop the reputation, image and sales of Hyundai in France" (Lionel French Keogh)

"Our partnerships in football are designed to engage consumers around their passion. Hyundai has to be in the same place as our consumers. We want to create emotion around the brand," said Lionel French Keogh, CEO of Hyundai Motors France, the French subsidiary of the Korean automaker, on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 64218
• Published on 09/03/16 at 12:30

USA: Under Armour becomes the official kit supplier of the New York Cosmos (NASL) from 2016

The American sports equipment brand Under Armour has become an official partner of the New York Cosmos (NASL), on 03/03/2016. The American brand will design and manufacture the kits of the NASL club during the 2016 season. The exact length of the multi-year contract has not been disclosed.“We are…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 64170
• Published on 08/03/16 at 16:20

Spain: the World Football Summit football convention to take place in Madrid on 02 and 03/06/2016

The first "World Football Summit" convention will take place in Madrid (ESP), on 02 and 03/06/2016. The event is organised by Nexus Fostering Partnership, a Spanish company whose activities are designed to maximise foreign investment in Spain and develop business opportunities for Spanish…

Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 64080
• Published on 07/03/16 at 17:45

Ligue 1: Coca-Cola becomes official supplier of Olympique Lyonnais and founding partner of Parc OL

The Coca-Cola Company has become an official supplier of Olympique Lyonnais (Ligue 1) and one of the "founding partners" of Parc OL (59,186 seats), on 04/03/2016. The three season partnership between the soft drink group and OL began at the start of the 2015-16 season and ends at the end of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 64076
• Published on 07/03/16 at 17:00

USA: MP & Silva becomes the exclusive marketing agency of MSE (Wizards, Capitals, Verizon Center)

The US consortium Monumental Sports & Entertainment (MSE) has partners with the MP & Silva agency for exclusive worldwide management of its marketing rights, on 02/03/2016. The agreement, whose duration was not specified, is designed to maximise sponsorship rights, naming rights and commercial…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Stadiums, …
• Article # 63988
• Published on 07/03/16 at 09:30

MLS: all 20 clubs have a shirt sponsor for the 2016 season, with an average price of $3.2m (€2.9m)

For the first time in the league's history, all 20 MLS clubs have a shirt sponsor in place at the beginning of the season, according to data compiled by News Tank Football on 04/03/2016. The 2016 MLS season begins with all 20 clubs in action on Sunday 06/03/2016.The San Jose Earthquakes and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 63940
• Published on 07/03/16 at 09:15

Serie A: Carlsberg becomes the official beer of Juventus until the end of 2015-16

The Danish beer brand Carlsberg has become the "official beer" of Juventus (Serie A TIM), on 25/02/2016. The partnership expires at the end of the 2015-16 season. As part of the agreement, Carlsberg will be the only beer brand served in the 24 bars and refreshment areas inside Juventus Stadium…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 63926
• Published on 04/03/16 at 12:44

Manchester United: Japanese brand Yanmar (agricultural vehicles) extends deal as a global partner

Yanmar, the Japanese manufacturer of engines, agricultural vehicles and construction machinery, has extended its partnership with Manchester United FC (Premier League), on 03/03/2016. Yanmar has been a global partner and "farm vehicle" partner of Manchester United FC since 2012. The terms of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63927
• Published on 04/03/16 at 12:10

Brazil: Chevrolet extends its agreement with the CBF and replaces Sadia as back of the shirt sponsor

The US automaker Chevrolet has exended its partnership with the CBF, announced Brazilian media on 29/02/2016. During the 2016 and 2017 seasons, the brand will appear on the back of the Brazilian national team training kit. The contract is valued at $15m (€13.8m) by Brazilian media. Chevrolet…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 63929
• Published on 04/03/16 at 11:34