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©  Tag Heuer
China: Swiss brand Tag Heuer becomes the official timekeeper and official watch of the Super League

The Swiss watchmaker Tag Heuer (LVMH group) has become the official timekeeper and official watch supplier of the CSL, on 02/03/2016. Neither the duration of the partnership, nor the details of the activations programme were disclosed. In Germany, Tag Heuer are visible on the giant screens and LED…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 63863
• Published on 03/03/16 at 17:57
©  Titanbet
Liga BBVA: Titanbet becomes a partner of Sevilla until the end of the 2016-17 season

Titanbet.es, the Spanish sports betting and online gaming operator, has become an official partner of Sevilla FC (Liga BBVA) on 26/02/2016. The partnership covers the remainder of the 2015-16 season and the 2016-17 financial year. This is the first time Titanbet, which launched in Spain in 2012…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 63824
• Published on 03/03/16 at 13:45
Copa America Centenario: Coca-Cola, Sprint and State Farm join Nike as official tounament partners

The American groups Coca-Cola (beverages), Sprint (telecommunications) and State Farm (insurance) have joined Nike (sports equipment supplier) as official partners of the Copa America Centenario, according to the American magazine Forbes on 29/02/2016.Although the information has not been…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 63765
• Published on 02/03/16 at 17:50
©  Everton FC
Premier League: Avon Tyres becomes an official partner of Everton FC until 2016-17

Avon Tyres, the British tyre manufacturer, has became an official partner of Everton FC (Premier League) until the end of the 2016-17 season, on 29/02/2016. This is the first time that the brand has sponsored a Premier League club. The financial details of the partnership were not disclosed. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63702
• Published on 02/03/16 at 13:54
©  Tokyo 2020
Olympics: Japanese companies Mitsubishi Electric and TOTO become Official Partners of Tokyo 2020

Mitsubishi Electric, the Japanese electrical and architectural equipment manufacturer (heating, home automation), has become the 13th Official Partner of the Olympic and Paralympic Games in Tokyo (Japan) in 2020, announced the organising committee on 29/02/2016. The company is a partner in the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 63678
• Published on 02/03/16 at 11:50
"Our aim is to close the gap with the Premier League; we're LaLiga Amiga" (A. Bara Negro, LaLiga)

"We have done six, seven new deals over the second half of 2015 based on working on our inventory, being able to present it in the right way and obviously being appealing to brands," explained Adolfo Bara Negro, general manager for sales and marketing at LaLiga, to News Tank Football on…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Social Responsibility, …
• Article # 60816
• Published on 02/03/16 at 09:15
©  celtavigo.net
Liga BBVA: Sanitas extends its partnership with Celta de Vigo until the end of the 2015-16 season

The Spanish health services company Sanitas (insurance, hospitals and medical centres) has extended its partnership with RC Celta de Vigo (Liga BBVA) until the end of the 2015-16 season, on 25/02/2016. Sanitas is the official medical partner of the Galician club. The two parties agreed an initial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63654
• Published on 01/03/16 at 16:40
©  cn.liverpoolfc.com
China: MG becomes the official automotive partner of Liverpool until the end of the 2016-17 season

The Chinese automaker MG has become the official automobile partner of Liverpool FC (Premier League) in China until the end of the 2016-17 season, announced the Premier League club on 26/02/2016. This is the first regional partnership in China for Liverpool FC.Financial details of the 18…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 63632
• Published on 01/03/16 at 15:09