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©  FIFA
FIFA: a replica of the 2026 World Cup trophy unveiled in collaboration with Lego

FIFA, in collaboration with Danish company specialised in inter-locking brick toys Lego, has unveiled a replica of the 2026 World Cup trophy on 03/12/2025, two days before the draw for the group stage of the competition, to be held in Washington DC (USA) on 05/12. Available for pre-order, this…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422040
• Published on 04/12/25 at 13:00
©  CAF
Africa: CAF signs its first licensing agreement with a game publisher, Konami, for the AFCON (2025-2027)

Konami, a Japanese video games publisher, has become the "official gaming sponsor" of the TotalEnergies AFCON for its two upcoming editions (in Morocco in 2025, co-hosted by Kenya, Uganda and Tanzania in 2027), announced the Confederation of African Football on 03/12/2025. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422016
• Published on 04/12/25 at 10:00
©  FC Inter Milan
Serie A Enilive: Bud (beer, AB InBev) official partner of FC Inter Milan for 3 seasons (2025-2028)

Bud, an American beer brand of Belgian brewer AB InBev, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons (2025-2028), announced the club on 03/12/2025. This partnership also covers the club's women's team (Serie A Women Athora). "As part of the agreement, Bud…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421999
• Published on 04/12/25 at 09:00
©  RC Lens
Ligue 1 McDonald's: Veolia (services) extends as premium partner of RC Lens for 3 seasons (2025-2028)

Veolia, a French multinational specialised in public services (water, waste, energy), has extended as premium partner (2nd level) of RC Lens (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 02/12/2025. The group has been a partner of the French club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421884
• Published on 03/12/25 at 16:00
©  RFEF
Spain/RFEF: projected budget of €403.5m approved for 2026 (+8.4% vs 2025)

The executive committee of the Real Federacion Espanola de Futbol, which met in Madrid (ESP) on 02/12/2025, approved a projected budget of €403.5m for the 2026 financial year (01/01 to 31/12), up 8.4% on 2025 (€372.3m), announced the RFEF the same day. This budget increase is primarily…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Finance, …
• Article # 421940
• Published on 03/12/25 at 15:00
©  Real Betis Balompié
Real Betis: MatchWornShirt (shirt auctions) extends as official supplier for three seasons (2025-2028)

MatchWornShirt, a Dutch auction platform that sells match-worn shirts, has extended as official supplier (4th level) of Real Betis Balompié (LALIGA EA Sports) for an additional three seasons, i.e. over the 2025-2028 cycle, announced the club on 02/12/2025. As part of this renewed partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421820
• Published on 03/12/25 at 10:00
©  NTF
News Tank Football: elections, appointments & departures recorded in November 2025

• Florent Simon has been promoted to business development director in charge of partnerships at Paris Saint-Germain (Ligue 1 McDonald's), he announced on LinkedIn on 04/11/2025. • Bernd Neuendorf was re-elected as president of the DFB until 2029 at the German Football Association's 45th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Federations, …
• Article # 421478
• Published on 02/12/25 at 18:30
©  Villarreal CF
LALIGA EA Sports: CaixaBank (bank) extends as official sponsor of Villarreal CF for 4 seasons (2025-2029)

The Spanish bank CaixaBank has extended as official sponsor (2nd level) of Villarreal CF (LALIGA EA Sports) for a further five seasons (2025-2029), on 01/12/2025. The group has been a partner of the Spanish club since 2013-14, and this renewal bring the total duration of the contract to 16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 421783
• Published on 02/12/25 at 17:30
©  Mercedes F1 Team
Formula 1: PepsiCo (food & beverages) global partner of Mercedes-AMG Petronas F1 Team from 2026

The American food group PepsiCo has become a global partner of Mercedes-AMG Petronas F1 Team from 2026, announced the team on 02/12/2025. As part of the agreement, the group based in Purchase Harrison (New York) will position three of its brands: the energy drinks Gatorade and Sting Energy (the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication
• Article # 421721
• Published on 02/12/25 at 15:30
©  D.R.
Rugby/EPCR: Macron, most represented equipment in the 2025-26 Investec Champions Cup (among 10 brands)

Macron is the most represented equipment supplier in the 2025-26 Investec Champions Cup with seven clubs under contract (ASM Clermont Auvergne, Glasgow Warriors, Sale Sharks, Edinburgh Rugby, Gloucester Rugby, Section Paloise Béarn Pyrénées and Northampton Saints), representing nearly 29% of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 421682
• Published on 02/12/25 at 12:30