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©  Audi F1 Team
F1: Visit Qatar (tourism) main partner of Audi F1 Team, Perk (AI solutions) official sponsor from 2026

Visit Qatar, the Qatari national agency in charge of developing and promoting tourism, has become a main partner of Audi F1 Team for its entry into the FIA Formula 1 World Championship in 2026, announced the German car manufacturer on 29/11/2025. • On 08/03/2024, Audi the acquisition of Sauber…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 421678
• Published on 02/12/25 at 10:30
©  SportsTechX
SportsTech: $64bn invested from 2021-2025, including $3.6bn into UK startups

All transactions in the global SportsTech market (fundraising, M&A and equity transactions) generated $64bn over the 2021-2025 period (five years), according to the seventh edition of the Global SportsTech Report 2025 published by consultancy firm SportsTechX on 29/11/2025. The time frame of the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Media, …
• Article # 421610
• Published on 01/12/25 at 17:05
©  D.R.
European Leagues: Two Circles "commercial advisory partner" for the development of member leagues

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, have become "commercial advisory partner" of European Leagues, announced the two bodies on 01/12/2025. "Two Circles and the European Leagues will work together to identify and unlock new commercial opportunities for…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 421551
• Published on 01/12/25 at 13:00
©  DFL
Germany/DFL: Playmobil (toys) official licensee, play figures collection to be launched for 2026-27

Playmobil, a German toy brand, has become an official licensee of the Deutsche Fußball Liga (DFL), announced the body on 01/12/2025. This partnership was coordinated by Bundesliga International GmbH in cooperation with IMG. As part of this agreement, the brand will market a play figures…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 421533
• Published on 01/12/25 at 12:00
©  D.R.
Weekly News Extra (24-28/11/2025)

• The Swiss Federal Department of Foreign Affairs (FDFA) is to contribute CHF 120,000 (€128,700) to install two FIFA Arena mini-pitches in the West Bank in 2026. • Hamburger SV (Bundesliga) posted revenues of €126.5m and a net profit of €4.4m for the 2024-25 financial year, during which the club…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 421258
• Published on 28/11/25 at 18:00
©  Arsenal FC
Premier League: Paramount+ (VoD streaming platform) official partner of Arsenal FC from 2025-26

Paramount+, a streaming platform belonging to American media conglomerate Paramount Skydance, has become an official partner of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 28/11/2025. As part of this agreement, Paramount+ will produce "subsequent content themed to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 421321
• Published on 28/11/25 at 15:00
©  AS Monaco FC
Deal Tracker: Arsenal, AS Monaco, Borussia Dortmund, Atalanta... the latest sponsorship deals in football

• Football Manager, a football club management video game published by Sports Interactive, has become an official supplier of AS Monaco FC (Ligue 1 McDonald's) for two seasons, i.e. over the 2025-2027 cycle. • Guess Jeans, an American ready-to-wear brand, has extended as official partner of of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 421352
• Published on 28/11/25 at 14:00
©  Angers SCO
Ligue 1 McDonald's: Nike extends as Angers SCO's equipment supplier for four seasons (2026-2030)

Nike has extended as the equipment supplier of Angers SCO (Ligue 1 McDonald's) for a further four seasons, covering the 2026-2030 cycle, announced the club on 27/11/2025. The American brand has supplied the Angevin club's kit since the 2023-24 season. Only two other Ligue 1 McDonald's clubs are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 421157
• Published on 27/11/25 at 16:20
©  Puma
Equipment manufacturers: Chinese groups Anta Sports & Li Ning interested in buying Puma (press)

Anta Sports Products, a Chinese sportswear company, and Li Ning, a Chinese equipment manufacturer, are among the companies considering a potential takeover of financially troubled German brand Puma, according to business and financial news websites Bloomberg (USA) and Reuters (UKR) on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Employment - training, Finance
• Article # 421213
• Published on 27/11/25 at 15:00
©  RFEF
Spain/RFEF: Iberdrola (energy) extends as a partner of women's football until 2030

Iberdrola, a Spanish energy company, has extended its partnership with the Real Federacion Espanola de Futbol for women's football until 2030, announced the body on 26/11/2025. As part of the renewed agreement, the brand will continue to be a training kit sponsor of the women's national teams…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 421118
• Published on 27/11/25 at 10:40