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©  D.R.
Weekly News Extra (13-17/10/2025)

• UEFA and EFC have launched a "joint sustainability cooperation plan that puts social and environmental sustainability at the heart of European club football." • Paris Saint-Germain (Ligue 1 McDonald's) has opened a shop on the e-commerce platform Tmall, "China's e-commerce giant," in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 415936
• Published on 17/10/25 at 18:29
©  Paris FC
Deal Tracker: Paris FC, Valencia CF, FC Augsburg... the latest sponsorship deals in football

• SOS Malus, a French car insurance company, has become an official supplier of Paris FC (Ligue 1 McDonald's) for the 2025-26 season. • Deportivo Alavés (LALIGA EA Sports) has welcomed two new sponsors: the clothing brand Scalpers as its official tailor for two seasons (2025-2027), and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 415909
• Published on 17/10/25 at 17:00
©  FC Barcelona
FC Barcelona: Spotify extends as main shirt sponsor (2026-2030) & namer of Camp Nou (until 2034)

Spotify, a music and podcast streaming platform, has extended as main shirt sponsor of FC Barcelona (LALIGA EA Sports) for a further four seasons (2026-2030), announced the club on 17/10/2025. This renewed agreement also includes the naming rights to the Spotify Camp Nou, which have been extended…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 415888
• Published on 17/10/25 at 16:20
©  SPFL
SPFL: "The popularity of Scottish football is not in doubt" (Neil Doncaster, chief executive)

"The popularity of Scottish football is not in doubt, with Scotland having the highest attendances per capita anywhere in Europe (see below)," declared Neil Doncaster, chief executive of the Scottish Professional Football League, to News Tank Football on 13/10/2025. "Our objective is to try to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 414883
• Published on 16/10/25 at 11:30
©  Real Madrid CF
LALIGA EA Sports: Softtek (software engineering) renews as a global partner of Real Madrid CF

Softtek, a Mexican IT company specialised in software engineering, has renewed its global partnership with Real Madrid CF (LALIGA EA Sports), announced the club on 14/10/2025. The agreement covers the men's and women's first teams. Softtek has had the status of global partner, the third level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 415629
• Published on 16/10/25 at 10:40
©  VfB Stuttgart
VfB Stuttgart: fans invited to choose the design of the SunExpress plane that will carry the team

VfB Stuttgart (Bundesliga) and its premium partner SunExpress (airline) are inviting fans to choose the livery of the Boeing aircraft that will carry the club's first team, announced the latter on 13/10/2025. Fans have until 20/10 to choose between two proposed models, before the design chosen…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415612
• Published on 16/10/25 at 09:20
©  Dataxx
Stade Rennais FC: partnership with Dataxx (AI solutions) to support commercial prospecting

Dataxx, a French AI platform dedicated to sports sponsorship, has become a partner of Stade Rennais FC (Ligue 1 McDonald's), announced the company on 15/10/2025. This is the first agreement signed with a football club by Dataxx, which already provides its services to Stade Français Paris (Top…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 415608
• Published on 16/10/25 at 08:40
©  FC Barcelone
FC Barcelona: Spotify to display singer Ed Sheeran's new album on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 10 of the 2025-26 LALIGA EA Sports, Sunday 26/10/2025), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo from the new album by English singer Ed…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415528
• Published on 15/10/25 at 14:30
©  AC Milan
AC Milan: Emirates (airline) renews as main shirt sponsor from 2025-26

Emirates, the Emirati airline, has renewed its role as the main shirt sponsor of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 15/10/2025. The airline has been a partner of the club since 2007, and has featured on the front of the shirts of its men's and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 415511
• Published on 15/10/25 at 13:45
©  Euroleague Basketball
Euroleague Basketball: adidas, equipment supplier since 2014-15, extends for four seasons (2025-2029)

adidas has extended its partnership with Euroleague Basketball for a further four seasons, from 2025-2029, announced the governing body on 13/10/2025. The two parties have been linked since the 2024-15 season. This extended agreement includes the naming rights to adidas NextGen EuroLeague…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 415194
• Published on 13/10/25 at 15:35