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©  D.R.
World Athletics: partnership with Technogym to launch the first World Treadmill Championship

Technogym, an Italian supplier of fitness equipment present in 50,000 centres in 120 countries, has become a partner of World Athletics to support the launch of "RUN X", the first edition of the "World Treadmill Championship" - a virtual running competition contested indoors, on a treadmill…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 417060
• Published on 28/10/25 at 13:00
©  Puma
Puma: Maria Valdes appointed chief brand officer & brand marketing division reorganised

Maria Valdes has been appointed chief brand officer at Puma with immediate effect from 27/10/2025. This announcement comes as the German sports equipment manufacturer is reorganising its brand marketing division, with the creation of a structure including product creation, innovation, marketing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 417049
• Published on 28/10/25 at 10:40
©  FC Bayern Munich
Bundesliga: CRC Sports becomes FC Bayern Munich's merchandising partner in Thailand from 2025-26

CRC Sports, a multi-sports retail network in Southeast Asia, operating under Central Retail Corporation Public Company Limited, has become the "merchandising partner" of FC Bayern Munich (Bundesliga) in Thailand from 2025-26, announced the club on 26/10/2026. As part of the launch of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416984
• Published on 27/10/25 at 17:10
©  Winamax
Handball: Winamax (sports betting) partner of the EHF & title sponsor of the European League Finals

Winamax, a French sports betting operator, has entered into a "major partnership" with the European Handball Federation for the 2025-26 season, according to the EHF. This partnership only concerns the French and German markets. As part of the partnership, Winamax has become an official partner…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication
• Article # 416973
• Published on 27/10/25 at 16:10
©  Basic-Fit
Basic-Fit: Clever Fit franchise network (493 fitness studios in seven countries) acquired for €175m

Basic-Fit has acquired Clever Fit, a German company that operates a network of 493 gyms in seven European countries (including 454 franchises and 39 company-owned gyms), for €160m in cash, plus €15m in additional consideration, announced the Dutch fitness chain listed on the stock exchange…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, Stadiums
• Article # 416925
• Published on 27/10/25 at 13:40
©  FC Copenhagen
Denmark: advertising for bookmakers banned during sports broadcasts

Advertising for sports betting operators will be banned ten minutes before, during and ten minutes after sports broadcasts in Denmark from 01/01/2027, under a draft reform of the law governing gambling published and committed to by the Ministry of Finance on 24/10/2025. A ban on bookmakers…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, Sponsors - Partners, Legal, …
• Article # 416907
• Published on 27/10/25 at 11:35
©  D.R.
Weekly News Extra (20-24/10/2025)

• The Spanish Supreme Court has rejected the appeal filed by the RFEF and "upheld the ruling declaring unfair the actions (of the Federation) aimed at preventing LALIGA from scheduling matches on Mondays and Fridays," announced the Spanish League on 24/10/2025. The proceedings were launched in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 416805
• Published on 24/10/25 at 17:05
©  RC Lens
RC Lens: Niedax (cable management systems) training kit sponsor for 3 seasons (2025-2028)

Niedax, a German cable management systems company, has become the training kit sponsor of RC Lens (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 23/10/2025. The agreement was negotiated by the Sportfive agency. As part of the agreement, Niedax will also be shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416786
• Published on 24/10/25 at 16:05
©  AC Milan
AC Milan: Coca-Cola (beverages) regional partner in Italy from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become a regional partner (5th level) in Italy and the "official soft drink partner" of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 23/10/2025. As part of the deal, which involves AC Milan's men's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416772
• Published on 24/10/25 at 15:40
©  SSC Napoli
Deal Tracker: SSC Napoli, Sevilla FC, ESTAC Troyes... the latest sponsorship deals in football

• Dutch brewer Heineken has become an official supplier of SSC Napoli (Serie A Enilive) for the 2025-26 season and will offer matchday activations during certain fixtures (home games versus Juventus, Inter & AC Milan). • Sports betting operator Betsala has become a regional partner of Sevilla FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 416784
• Published on 24/10/25 at 15:00