Filter by domain
Filter by year
Filter by month
©  Newcastle United FC
Newcastle United FC: partnership with Visa (payments) to develop the club's fanbase in Saudi Arabia

Visa, an American group specialised in payment solutions, has become an official partner of Newcastle United FC (Premier League) from the 2025-26 season, announced the club on 10/10/2025. This agreement will initially be activated in Saudi Arabia, where NUFC supporters will be offered the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 415105
• Published on 13/10/25 at 13:00
©  DFL
esports/DFL: WOW (streaming, Sky Deutschland) extends as Virtual Bundesliga title sponsor (2025-2027)

WOW, Sky Deutschland's streaming service, has extended as the title sponsor of the WOW Virtual Bundesliga, the Deutsche Fußball Liga's official eFootball league, for a further two seasons (2025-2027), announced the governing body on 08/10/2025. "The extension of the partnership underscores…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Media, Sponsors - Partners, …
• Article # 415052
• Published on 13/10/25 at 09:20
©  D.R.
Weekly News Extra (06-10/10/2025)

• A22 Sports Management, the promoter of the Super League project, says it is in "negotiations" with UEFA for the creation of a new Champions League format. • LALIGA has launched the tender for the broadcasting rights to LALIGA EA Sports in Poland for the 2026-2031 cycle (five seasons)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 415004
• Published on 10/10/25 at 17:55
©  Manchester City FC
Deal Tracker: RFEF, Juventus, Manchester City, Serie BKT... the latest sponsorship deals in football

• Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended as a global partner (2nd level) of Manchester City FC (Premier League) from 2025-26. • Italian banking group Banca Ifis has signed an agreement with Lega Serie B to become an official sponsor of the Serie BKT for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 414927
• Published on 10/10/25 at 12:00
©  Los Angeles 2028
LA28: Google 5th founding partner of the Olympic Games to improve the experience of spectators & athletes

Google, an American technology services provider, has become the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the Organising Committee on 08/10/2025. This collaboration, which also involves NBCUniversal (broadcaster of LA28) and Team USA (the US Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 414863
• Published on 10/10/25 at 08:40
©  ATP
Tennis: acquisition of ATP & WTA tournaments in Madrid & Miami by newly-created holding company Mari

Mari, an events company newly created by Ariel Emanuel (CEO of TKO Group Holdings), has acquired international tennis tournaments owned by the British agency IMG, it announced on 08/10/2025. The tournaments acquired include the ATP and WTA Masters 1000 in Miami (Florida, USA) and Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Investment - Shareholding, …
• Article # 414824
• Published on 09/10/25 at 16:10
©  D.R.
NBA: partnership with Alibaba Cloud (CHN) ahead of 2 pre-season games to be held in China

Alibaba Cloud, the cloud and digital technology arm of Chinese multinational Alibaba Group, has signed a multi-year collaboration agreement with the National Basketball Association to "reimagine the ways fans in China experience and engage with the NBA" from 2025-26, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 414799
• Published on 09/10/25 at 15:20
©  D.R.
Marketing: 65 million views in 24 hours for LeBron James' "Second Decision" advert for Hennessy (LVMH)

A video announcing the partnership between the Hennessy group (cognac, LVMH) and the American basketball player LeBron James (Los Angeles Lakers, NBA) generated almost 65 million cumulative views on Instagram (14.4 million) and X (40 million, including 25 million on the Hennessy account) in less…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Digital, Marketing - Communication, …
• Article # 414642
• Published on 08/10/25 at 17:00
©  AC Milan
AC Milan: partnership extended with Socios.com, new digital activations to be launched in 2025-26

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as a global partner (3rd level) of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 08/10/2025. The group has been involved as AC Milan's "blockchain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 414636
• Published on 08/10/25 at 16:40
©  International Olympic Committee
IOC: licensing agreement with SEGA (Sonic) for the launch of co-branded products from 2026

The International Olympic Committee has entered into a multi-year licensing agreement with Japanese video game publisher SEGA Sammy "to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog (the main character of SEGA's eponymous video game) alongside the Olympic rings,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414589
• Published on 08/10/25 at 16:20