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©  D.R.
ASO: a turnover of €374.9m (+16.8%) & net profit of €131.15m (+14.3%) in 2024

Amaury Sport Organisation generated a turnover of €374.933m in 2024 (01/01 to 31/12/2024), up 16.8% (+€54m) on 2023 (€320.9m), according to the annual financial results of the Amaury Group subsidiary. This represents an increase of almost 80% compared with 2015 (€208.9m). The company, which had…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 412717
• Published on 25/09/25 at 09:20
©  Euroleague Basketball
Euroleague Basketball: DCT Abu Dhabi (tourism) & Etihad Airways become main partners for 2025-2029

The Abu Dhabi Department of Culture and Tourism and Emirati airline Etihad Airways have become main partners of Euroleague Basketball for four seasons (2025-2029), announced the body on 24/09/2025. "Experience Abu Dhabi and Etihad Airways branding will be prominently featured across Euroleague…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 412644
• Published on 24/09/25 at 14:30
©  Paris FC
Ligue 1 McDonald's: AlphaTauri (clothing, Red Bull) official tailor of Paris FC from 2025-26

AlphaTauri, a clothing brand belonging to the Austrian group Red Bull, has become the official tailor of Paris FC (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 24/09/2025. The agreement covers the men's and women's (Arkema Première Ligue) teams. "As official tailor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412600
• Published on 24/09/25 at 13:05
©  AB InBev
Netflix: global partnership with AB InBev (beer) for activations around live events (NFL, FIFA)

AB InBev has entered into a global partnership with streaming platform Netflix from 2025, announced the Belgian brewing company on 22/09/2025. AB InBev, which owns beer brands such as Corona and Budweiser, "will collaborate with Netflix on co-marketing campaigns" for certain programmes on the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 412481
• Published on 23/09/25 at 16:00
©  LFP
LFP Media: agreement with M2A Merchandising to support clubs in their merchandising strategy

The Ligue de Football Professionnel, via its subsidiary LFP Media, has entered into a partnership with M2A Merchandising, a French company specialised in the design of merchandise, "to organise a 'Training and Merchandising Innovations' programme for Ligue 1 McDonald's and Ligue 2 BKT clubs,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 412421
• Published on 23/09/25 at 13:00
©  RB Leipzig
RB Leipzig: ELK (prefab houses) extends as pre-match shirt sponsor for 4 seasons (2025-2029)

ELK, the Austrian prefabricated housing company, has extended its role as "pre-match shirt sponsor" of RB Leipzig (Bundesliga) for a further four seasons, i.e. the 2025-2029 cycle, announced the club on 19/09/2025. The Austrian brand has the status of "exclusive partner" the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412352
• Published on 23/09/25 at 08:40
©  FC Barcelona
Sponsorship: after Olympique Lyonnais & Tottenham, Stanley (tools) renews with FC Barcelona (2025-2028)

Stanley, a tools brand belonging to American manufacturer Stanley Black & Decker, has extended as an official partner (2nd level) of FC Barcelona (LALIGA EA Sports) for a further three seasons, covering the 2025-2028 cycle, announced the club on 22/09/2025. The American company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412329
• Published on 22/09/25 at 16:20
©  D.R.
Weekly News Extra (15-19/09/2025)

• Paris Saint-Germain supporters have once again been banned from travelling to the Stade Orange Vélodrome for the 2025-26 Ligue 1 McDonald's match versus Olympique de Marseille on Sunday 21/09, by virtue of an order issued by the French Ministry of the Interior. • CONMEBOL and UEFA, through…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 412144
• Published on 19/09/25 at 17:25
©  Olympique Lyonnais
Olympique Lyonnais: Staffmatch (temp agency) extends as shorts sponsor for three seasons (2025-2028)

Staffmatch, a French temporary employment agency, has extended as a shorts sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 17/09/2025. The agency has been present on the club's shorts since the 2023-24 season. "The presence of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412142
• Published on 19/09/25 at 16:25
©  Bologna FC 1909
Deal Tracker: Inter Milan, Manchester United, Atlético Madrid... the latest sponsorship deals in football

• Chinese electronics group Hisense has renewed its partnership with FC Inter Milan (Serie A Enilive) for three seasons (2025-2028). • Club Atlético de Madrid (LALIGA EA Sports) has extended its agreement with EA Sports and will continue to produce exclusive content with the American video game…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 412062
• Published on 19/09/25 at 11:30