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©  TSG 1899 Hoffenheim
TSG Hoffenheim: ProMinent (water treatment) replaces HEP Global (energy) as sleeve sponsor from 2025-26

ProMinent, a German company specialised in water treatment solutions, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) to become its sleeve sponsor from the 2025-26 season, announced the club on 08/08/2025. The Heidelberg-based group (26 kilometres from Hoffenheim) has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408231
• Published on 13/08/25 at 15:30
©  AS Monaco FC
Ligue 1 McDonald's : Twiga (LMDV Hospitality) training kit sponsor of AS Monaco for 3 seasons (2025-2028)

LMDV Hospitality, an Italian group specialising in the operation of high-end establishments, has become, via its Twiga brand, a premium partner (2nd level) and the training kit sponsor of AS Monaco FC (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 12/08/2025. • In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408214
• Published on 13/08/25 at 12:40
©  Sevilla FC
Sponsorship: major changes for LALIGA EA Sports clubs for the 2025-26 season

With four clubs under contract, Nike is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 LALIGA EA Sports (compared with eight brands in 2024-25). The American group is ahead of adidas, Macron and Puma, which equip three clubs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408163
• Published on 13/08/25 at 08:40
©  D.R.
England: Newcastle Falcons becomes Red Bull's first rugby club & is renamed "Newcastle Red Bulls"

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has acquired "full ownership" of Newcastle Rugby Ltd, the owner of Newcastle Falcons (Gallagher Premiership Rugby), on 12/08/2025. Founded in 1877 as Gosforth Football Club, the club is now known as…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 408200
• Published on 12/08/25 at 17:30
©  Olympique de Marseille
Olympique de Marseille: ParionsSport en Ligne (FDJ United) extends as a pocket sponsor until 2027-28

ParionsSport en Ligne, a sports betting brand belonging to the operator FDJ United, has extended as a "premium partner" (2nd level) and pocket sponsor of Olympique de Marseille (Ligue 1 McDonald's) for a further three seasons, i.e. the 2025-2028 cycle, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408187
• Published on 12/08/25 at 15:40
©  Paris Saint-Germain
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2025-26 season

With four clubs under contract, one more than during the previous season, adidas is the most represented equipment supplier among the nine brands partnered with the 18 clubs that comprise the 2025-26 Ligue 1 McDonald's. The German group is ahead of Nike and Puma, which each have contracts with…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408154
• Published on 12/08/25 at 14:20
©  Aston Villa FC
Aston Villa FC: Red Bull (energy drinks) official partner from 2025-26

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner (2nd level) of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 11/08/2025. Red Bull will benefit from visibility at the Birmingham (ENG) club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408172
• Published on 12/08/25 at 10:40
©  FC Bayern Munich
FC Bayern Munich: partnership with Visit Rwanda refocused on the development of an academy in Kigali

FC Bayern Munich (Bundesliga) have transformed their sponsorship agreement with the Rwanda Development Board, covering the 2023-2028 cycle, into an academy deal providing for the development, by both entities, of an academy for young players in Kigali (RWA), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Government, International authorities, …
• Article # 408169
• Published on 12/08/25 at 10:00
©  Liverpool FC
Sponsorship: major changes for Premier League clubs for the 2025-26 season

With eight clubs under contract, two more than in the 2024-25 season, adidas is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 Premier League (compared with eight in 2024-25). The German brand is ahead of its American rival…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408122
• Published on 11/08/25 at 11:00
©  Aston Villa FC
Aston Villa FC: Guinness (beer) global partner from the 2025-26 season

Guinness, an Irish beer brand owned by the British group Diageo, has become an "official global partner" (2nd level) of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025. As part of the agreement, "the iconic Irish stout will become an official global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408097
• Published on 08/08/25 at 16:55