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©  FC Bayern Munich
FC Bayern Munich: Deutsche Telekom, main shirt sponsor since 2002, extends until 2031-32

Deutsche Telekom has extended as main shirt sponsor of FC Bayern Munich (Bundesliga) until the end of 2031-32, i.e. for a further seven seasons, announced the club on 22/08/2025. The German telecoms operator has been featured on the Bavarian club's kit since the 2002-03 season, and was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 408861
• Published on 25/08/25 at 13:40
©  D.R.
Weekly News Extra (18-22/08/2025)

• Bundesliga International has signed an agreement with the OTT platform Abema, which will broadcast two Bundesliga games per matchday free-to-air in Japan from 2025-26. • British esports club Guild Esports & Gaming, in which David Beckham was a shareholder when it was founded in 2019, has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408769
• Published on 22/08/25 at 16:55
©  Eintracht Frankfurt
Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2026-2029)

Indeed, an American digital job search platform, has extended its contract as main shirt sponsor of Eintracht Frankfurt (Bundesliga) for a further three seasons (2026-2029), announced the club on 22/08/2025. The American brand has been featured on the front of the German club's kit since the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 408760
• Published on 22/08/25 at 16:00
©  OGC Nice
Ligue 1 McDonald's: Pathé (cinemas) official supplier of OGC Nice for the 2025-26 season

Pathé, a French cinema network, has become an official supplier (5th level) of OGC Nice (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 22/08/2025. The agreement covers three of the group's establishments in Nice (Alpes-Maritimes, FRA). "This collaboration between two major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408742
• Published on 22/08/25 at 15:00
©  Arsenal FC
Deal Tracker: RC Celta, Arsenal, RB Leipzig, AS Roma... the latest sponsorship deals in football

• Spanish consulting firm JP Financial has become a sleeve sponsor of RC Celta (LALIGA EA Sports) for the 2025-26 season. • Five Serie A Enilive clubs have partnered with energy supplier Q8 starting in 2025-26: AS Roma, Atalanta BC, Bologna FC 1909, AC Milan, and ACF Fiorentina. • In the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408731
• Published on 22/08/25 at 12:20
©  Atalanta BC
Sponsorship: major changes for Serie A Enilive clubs for the 2025-26 season

With four clubs under contract, adidas is the most represented equipment supplier among the 20 clubs that comprise the 2025-26 Serie A Eniliv. With 12 brands, as in 2024-25, the Italian top flight has the largest number of equipment suppliers (compared with nine in the Premier League, Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408716
• Published on 22/08/25 at 10:40
©  Juventus FC
Serie A Enilive: Giorgio Armani (fashion house) official tailor of Juventus FC for 2 seasons (2025-2027)

Italian fashion brand Giorgio Armani has become the official tailor of Juventus FC (Serie A Enilive) for two seasons, the 2025-2027 cycle, announced the club on 21/08/2025. As part of the agreement, the brand will provide the Italian club with "a selection of Giorgio Armani suits created to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408673
• Published on 22/08/25 at 09:20
©  D.R.
Asics: record sales of €671m (+24.2%) in the EMEA market in the first half of 2025

The Asics group generated record sales of ¥113.769bn (€671m) in the EMEA market in the first half of 2025 (from 01/01 to 30/06/2025), up 24.2% (in yen) on the same period in 2024, announced the Japanese equipment manufacturer on 13/05/2025. This figure confirms the EMEA region as the Group's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 408660
• Published on 22/08/25 at 08:40
©  Paris Saint-Germain
Ligue 1 McDonald's: WeTrade (forex trading) official partner of Paris Saint-Germain (2025-2028)

WeTrade, a Cyprus-based forex trading platform, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2025-2028), announced the two parties on 21/08/2025. The agreement, the first to be announced by the club for the 2025-26 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408654
• Published on 21/08/25 at 16:25
©  Eintracht Frankfurt
Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408623
• Published on 21/08/25 at 15:20