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©  Olympique de Marseille
Deal Tracker: FFF, Arsenal, Marseille, FIFA, Lille, AC Milan... the latest sponsorship deals in football

• Sports betting operator Betclic Group has become an official partner of the Fédération Française de Football for five seasons (2025-2030). • French recovery equipment manufacturer Jolt has become an official supplier to Olympique de Marseille (Ligue 1 McDonald's) from 2025-26. • The FIFA Club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 406288
• Published on 21/07/25 at 13:20
©  Confédération Africaine de Football
CAF: Apsonic (motorbikes) renews as a sponsor of the TotalEnergies AFCON for 2 editions (2025 & 2027)

Apsonic, a Chinese motorbike manufacturer prominent in the African market, is to continue as an official sponsor of the TotalEnergies AFCON for the 2025 (held in Morocco from 21/12/2025 to 18/01/2026) and 2027 (co-hosted by Kenya, Uganda and Tanzania) editions of the competition, announced the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406226
• Published on 21/07/25 at 10:00
©  D.R.
Weekly News Extra (14-18/07/2025)

• The 2,000 tickets marketed on 14/07 from 11:00 CET by the FFF to Les Bleues fans for the France - Germany quarter-final at the UEFA Women's Euro 2025 were sold out "in less than three hours," said the Federation the same day. • GPS tracking company STATSports has become an official supplier…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 406175
• Published on 18/07/25 at 16:50
©  Toulouse FC
Toulouse FC: LP Promotion (real estate) renews as main shirt sponsor for a further 3 seasons (2025-2028)

Toulouse property developer LP Promotion has renewed as a major partner (1st level) and main shirt sponsor of Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 18/07/2025. The agreement was "facilitated" by Sportfive, the club's commercial agency since…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 406163
• Published on 18/07/25 at 15:50
©  Visa
Women's Euro 2025: spending up 27% in Switzerland during 1st week of the tournament (Visa study)

"Visa Cardholders from countries participating in UEFA Women's Euro 2025 spent over a quarter more (27%) on average year-on-year in Switzerland during the first week of the tournament," announced the payment solutions and financial services provider, on 15/07/2025. The American group, UEFA's…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Finance, …
• Article # 406162
• Published on 18/07/25 at 15:20
©  AFC Bournemouth
Premier League: SBK (sports betting), training kit sponsor of AFC Bournemouth for the 2025-26 season

SBK, a British sports betting and gambling operator, has become an official partner (2nd level) and training kit sponsor of AFC Bournemouth "for the 2025-26 season," announced the club on 17/07/2025. SBK succeeds Dun & Bradstreet, a British consultancy and data analysis firm, the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406099
• Published on 18/07/25 at 13:00
©  Como 1907
Como 1907: Neuberger Berman (investment firm) renews as back shirt sponsor for 2025-26

Neuberger Berman, an American investment firm, has renewed as an official partner and back shirt sponsor (2nd level) of Como 1907 (Serie A Enilive) "for the 2025-26 season," announced the club on 17/07/2025. The value of the agreement has not been communicated. As part of the agreement, "the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 406025
• Published on 18/07/25 at 08:40
©  FC Bayern Munich
Bundesliga: EA Sports succeeds Konami as a platinium partner of FC Bayern Munich from 2025-26

The American video games publisher EA Sports, via its football video game EA Sports FC, has become an official partner of FC Bayern Munich (Bundesliga), as part of "multi-year" deal, announced the club on 16/07/2025. EA Sports succeeds Japanese video game publisher Konami, which has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 406015
• Published on 17/07/25 at 16:15
©  Kings League
Kings League: partnership with WSC Sports (AI) for automatic content creation

The Kings League has entered into a partnership with WSC Sports for the automatic creation of content, announced the Israeli company specialised in technology and artificial intelligence (AI) in sport, on 15/07/2025. The 7-a-side football competition will use a number of solutions from WSC…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 405927
• Published on 17/07/25 at 10:40
©  AC Milan
AC Milan: collaboration with partner Bitpanda (crypto) for its Vision (VSN) Web3 token launch

Bitpanda, an Austrian cryptocurrency trading platform, has expanded its partnership with AC Milan (Serie A Enilive) for the launch of its Vision (VSN) token, which will power "Bitpanda's new Web3 ecosystem," announced the club on 15/07/2025. "Set to launch on 16/07/2025, Vision (VSN) will serve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 405734
• Published on 16/07/25 at 11:30