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©  RFEF
Spain: BKT (tyres) official sponsor of RFEF referees for five seasons (2025-2030)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become an official sponsor of referees in competitions organised by the Real Federacion Espanola de Futbol for five seasons (2025-2030), announced the Spanish Federation on 25/07/2025. As part of the agreement, the brand's logo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 407167
• Published on 29/07/25 at 13:40
©  OL
Olympique Lyonnais: Groupama extends stadium naming rights for five seasons (2025-2030)

Groupama Rhône-Alpes Auvergne, the regional subsidiary of the French insurance and banking group, has extended its naming rights for "Groupama Stadium" (59,186 capacity, in Décines-Charpieu, Rhône, FRA) for a further five seasons (2025-2030), i.e. until 31/07/2030, announced Eagle Football Group…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407156
• Published on 29/07/25 at 11:30
©  AS Saint-Étienne
AS Saint-Étienne: club's commercial rights bought back from the Sportfive agency

AS Saint-Étienne (relegated to the Ligue 2 BKT at the end of the 2024-25 season) have bought back their commercial rights from the agency Sportfive, which had held them since 2010, according to a report in the French sports daily L'Équipe on 28/07/2025 that News Tank Football can confirm. AS…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 407052
• Published on 28/07/25 at 13:40
©  LALIGA
LALIGA: partnership with BKT (tyres) refocused on Europe & Latin America (2025-2028)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended as a partner of LALIGA for a further three seasons (2025-2028), announced the Spanish professional league on 25/07/2025. The two parties have been linked since the 2019-20 season. While the brand was the governing…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 406951
• Published on 28/07/25 at 08:40
©  CAF
Africa/CAF: The Laughing Cow (cheese, FRA) official supplier of the TotalEnergies AFCON 2025

The Laughing Cow (La Vache qui rit in French), a French cheese brand (Bel Group), has become an official supplier of the TotalEnergies AFCON 2025 (in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football (CAF) on 25/07/2025. This is the first partnership…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406934
• Published on 25/07/25 at 16:00
©  D.R.
Weekly News Extra (21-25/07/2025)

• French referee Stéphanie Frappart has been chosen by the UEFA Referees Committee to referee the UEFA Women's Euro 2025 final between England and Spain on Sunday 27/07/2025 (kick-off at 18:00 CET). • The Chinese Football Association (CFA) has launched a national esports team to take part in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 406918
• Published on 25/07/25 at 14:55
©  AS Monaco FC
Ligue 1 McDonald's: FOM Industrie extends as a shorts sponsor of AS Monaco FC (2025-2027)

FOM Industrie, a Monegasque industrial machinery manufacturer has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/07/2025. FOM Industrie will continue to feature second in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406903
• Published on 25/07/25 at 13:40
©  FC Lorient
Deal Tracker: CAF, SSC Napoli, AS Monaco, LALIGA... the latest sponsorship deals in football

• FOM Industrie, a company specialised in the machining of aluminum and PVC extrusions, a partner since 2024, will continue as a shorts sponsor of AS Monaco FC for two more seasons. • La Vache qui rit (or The Laughing Cow), a Bel Group cheese brand, has become an official supplier, via CAF, for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 406902
• Published on 25/07/25 at 13:00
©  West Ham United FC
West Ham United FC: Lilley Plummer (insurance) training kit sleeve sponsor from 2025-26

Lilley Plummer Risks Limited, a British insurance broker based in London (ENG), has become an official partner (2nd level) of West Ham United FC (Premier League) as part of a "multi-year agreement" starting from the 2025-26 season, during which the company will be the "new official insurance…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 406843
• Published on 25/07/25 at 10:40
©  OL Lyonnes
Arkema Première Ligue: DataSolution extends as a back shirt sponsor of OL Lyonnes (2025-2028)

DataSolution, a French agency specialised in the digital transformation of businesses, has extended as a major partner and back shirt sponsor of OL Lyonnes (Arkema Première Ligue) for a further three seasons (2025-2028), announced the club on 24/07/2025. DataSolution thus continues to rank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406792
• Published on 24/07/25 at 16:10