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©  European Leagues
European Leagues: Genius Sports becomes a betting data & technology partner of 18 member leagues

Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, has become the technology and sports betting partner of 18 European Leagues member leagues from 2025, announced the association of European football leagues on 01/08/2025. Among…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 407736
• Published on 04/08/25 at 11:10
©  RC Lens
Ligue 1 McDonald's: Murprotec (damp proofing) back shirt sponsor of RC Lens for 2 seasons (2025-2027)

Murprotec, a French company specialised in damp proofing treatments, has become a back shirt sponsor of RC Lens (Ligue 1 McDonald's) for two seasons, from 2025-2027, announced the club on 01/08/2025. The agreement, which also covers the women's team (promoted to the Arkema Première Ligue for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407707
• Published on 04/08/25 at 09:10
©  D.R.
Weekly News Extra (28/07-01/08/2025)

• The IFAB board has approved the extension of the body camera trial for referees at professional level, "following successful tests of body cameras worn by referees at the FIFA Club World Cup 2025 for broadcast use." Other competitions now have the opportunity to test these camera systems. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 407664
• Published on 01/08/25 at 16:40
©  Stade Rennais FC
Ligue 1 McDonald's: Hellowork (job search platform) pocket sponsor of Stade Rennais in 2025-26

Hellowork, a provider of solutions dedicated to employment, recruitment and training based in Rennes (FRA), has become a pocket sponsor of Stade Rennais FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 31/07/2025. • The group succeeds French property developer Launay, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407661
• Published on 01/08/25 at 15:50
©  LOSC Lille
LOSC Lille: Toyota France (car manufacturer) back shirt sponsor for three seasons (2025-2028)

Toyota France, a national subsidiary of the Japanese car manufacturer, has become a back shirt sponsor of LOSC Lille (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 01/08/2025. As part of the agreement, the group will become a premium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407652
• Published on 01/08/25 at 14:50
©  Chelsea FC
Chelsea FC: Legends/ASM Global (venues & events) new catering partner at Stamford Bridge & Kingsmeadow

Legends/ASM Global, a US venue management and events company, has become a catering partner of Chelsea FC (Premier League) "from the 2025-26 season," announced the London (ENG) club on 30/07/2025. As part of the agreement, Legends/ASM Global, will become the club's "official catering service…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407633
• Published on 01/08/25 at 14:15
©  Drivalia
Deal Tracker: Verona, Inter Milan, Le Havre, Fulham FC... the latest sponsorship deals in football

• Drivalia, an Italian car rental agency, is to continue as a sleeve sponsor of Hellas Verona FC for the 2025-26 season. • FC Augsburg 1907 (Bundesliga) has extended its partnerships with Franken Brunnen (mineral water, until 2027-28) and Hazrolli (construction, until 2026-27), and signed a new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 407638
• Published on 01/08/25 at 13:25
©  Arsenal FC
Premier League: Stanley 1913 (drinkware) official partner of Arsenal FC from 2025-26

Stanley 1913, an American manufacturer of water bottles and food containers, has become an official partner (2nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the London club on 29/07/2025. As part of the agreement, the brand will be visible during Premier League and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407600
• Published on 01/08/25 at 10:10
©  Puma
Puma: Andreas Hubert appointed chief operating officer after 20 years at adidas

Andreas Hubert has been appointed chief operating officer (COO) of Puma SE, according to the brand on 31/07/2025. He will take up his new position on 01/09/2025. "As COO, Andreas will be in charge of Puma's global sourcing operations, including sustainability and product development, IT and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 407595
• Published on 01/08/25 at 09:45
©  Formula E
Formula E: ABB (technology) extends as title sponsor of the World Championship from 2025-26

ABB (Asea Brown Boveri), a Swiss company specialised in advanced digital technologies, has extended as the title sponsor of the FIA Formula E World Championship from 2025-26 for several seasons, according to Formula E Holdings Limited, the promoter of the competition, on 30/07/2025. Formula E…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 407570
• Published on 01/08/25 at 08:55