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©  OL Lyonnes
Arkema Première Ligue: DataSolution extends as a back shirt sponsor of OL Lyonnes (2025-2028)

DataSolution, a French agency specialised in the digital transformation of businesses, has extended as a major partner and back shirt sponsor of OL Lyonnes (Arkema Première Ligue) for a further three seasons (2025-2028), announced the club on 24/07/2025. DataSolution thus continues to rank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406792
• Published on 24/07/25 at 16:10
©  UEFA
UEFA: Amazon (e-commerce) extends as an official partner of women's football until 2030

The American e-commerce group Amazon has extended with UEFA as an official partner of women's football for a further five years, until 2030, announced the European Confederation on 24/07/2025. The agreement covers in particular the Women's Champions League, whose modified format comes into force…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406783
• Published on 24/07/25 at 15:45
©  Everton FC
Everton FC: eToro (trading) extends & expands partnership from 2025-26

eToro, an online trading platform based in Tel Aviv (ISR), has "extended and expanded its partnership" with Everton FC (Premier League) from the 2025-26 season, announced the club on 22/07/2025. As part of the renewed agreement, eToro will retain the status of "official trading partner" for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406754
• Published on 24/07/25 at 14:35
©  Olympique Lyonnais
Olympique Lyonnais: agreement extended with Sword Group (IT), official partner for 4 seasons (2025-2029)

Sword Group, a Luxembourg-based digital services company, has extended its agreement with Olympique Lyonnais (Ligue 1 McDonald's) to become its "official technology partner" for four seasons (2025-2029), announced the club on 24/07/2025. As part of this extended agreement, Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 406750
• Published on 24/07/25 at 13:30
©  Pro League
Belgium: Jupiler (beers) extends Pro League naming rights beyond 2024-25

Belgian brewer Jupiler (AB InBev group) has extended its agreement with the Pro League and will retain the rights to the Belgian men's top flight beyond the 2024-25 season, announced the governing body on 24/07/2025. The competition will keep the name "Jupiler Pro League". The brewery group…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 406719
• Published on 24/07/25 at 11:00
©  Liverpool FC
Premier League: EC Markets (forex) partners with Liverpool, eToro (trading) extends with Crystal Palace

EC Markets, the British forex trading company, has become an official partner of Liverpool FC (Premier League) under a "multi-year" agreement from the 2025-26 season, announced the club on 23/07/2025. The group now ranks third in the English club's sponsorship hierarchy, alongside 20 other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406599
• Published on 23/07/25 at 13:00
©  FC Inter Milan
FC Inter Milan: BYD (car manufacturer, CHN) official partner for three seasons (2025-2028)

BYD (short for "Build Your Dreams"), a Chinese car manufacturer, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 21/07/2025. As part of the agreement, the Chinese group will supply "around 70 custom-designed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406479
• Published on 22/07/25 at 15:20
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Éléphant Bleu (car washes) shorts sponsor for two seasons (2025-2027)

Éléphant Bleu, a network of car washes belonging to the French Hypromat group, has become a short ssponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for two seasons, over the 2025-2027 cycle, announced the club on 21/07/2025. Under the terms of the agreement, the group will benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406438
• Published on 22/07/25 at 13:40
©  CVC Capital Partners
CVC Capital Partners: SportsCo created to manage the investment firm's sports assets portfolio

Luxembourg-based investment firm CVC Capital Partners has created SportsCo, an entity dedicated to managing its sports assets, according to UK media outlet Sky News on 19/07/2025. The aim of the deal is to improve coordination between CVC's sports properties, such as sharing best practice…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 406392
• Published on 22/07/25 at 10:00
©  Borussia Dortmund
Bundesliga: Konami (video games) succeeds EA Sports as a partner of Borussia Dortmund from 2025-26

Japanese video games publisher Konami has become a premium partner of Borussia Dortmund (Bundesliga) from the 2025-26 season, announced the club at the eFootball World Festival, held in Tokyo (JPN) to celebrate the 30th anniversary of the eFootball video game, on 21/07/2025. Konami thus moves…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406313
• Published on 21/07/25 at 14:30