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©  D.R.
European Top 5: adidas, most represented equipment supplier (23 clubs) ahead of Puma & Nike in 2025-26

With 23 clubs under contract, adidas is the most represented of the 18 brands partnered with the 96 clubs that play in the European Top 5 (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) in 2025-26. The German group is ahead of its compatriot Puma (15 clubs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 409281
• Published on 28/08/25 at 13:00
©  D.R.
Formula 1: Mastercard (payment solutions) title sponsor of McLaren from 2026 ($100m/year)

Mastercard, an American group specialised in payment solutions, has extended its partnership with McLaren Racing to become the title sponsor of the British Formula 1 team from the 2026 season, announced the two partners on 27/08/2025, at an event organised in Amsterdam (NED) to coincide with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 409250
• Published on 28/08/25 at 11:30
©  McDonald's France
Activation: Ligue 1 title sponsor McDonald's unveils capsule collection dedicated to football with Kappa

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has teamed up with Italian equipment manufacturer Kappa to unveil "FC McDonald's", a capsule lifestyle collection dedicated to football and "designed as a tribute to the love of the shirt, supporterism and the street", on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 409167
• Published on 27/08/25 at 16:10
©  Arab Bank
LALIGA: regional partnership with Arab Bank, "official banking sponsor" in the MENA region from 2025-26

Arab Bank, the Jordanian financial group, has become a regional partner of LALIGA in the MENA region from the 2025-26 season, announced the Spanish Professional League on 26/08/2025. Under the agreement, which gives the brand the status of "official bank sponsor" in the region, the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 409134
• Published on 27/08/25 at 14:30
©  AS Saint-Étienne
AS Saint-Étienne: Casino (supermarkets) extends partnership & becomes warm-up shirt sponsor for 2025-26

Casino, a French mass retail and supermarket group, has extended his partnership with AS Saint-Étienne (Ligue 2 BKT) to become the warm-up shirt sponsor of its men's and women's teams (Arkema Première Ligue) for the 2025-26 season, announced the club on 27/08/2025. This extension brings the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409117
• Published on 27/08/25 at 13:00
©  La Roche-Posay
US Open: La Roche-Posay (L'Oréal) extends as "official sunscreen partner" for 2025-2029

La Roche-Posay, a dermatological laboratory belonging to the French group L'Oréal, has extended its partnership with the US Open (Grand Slam) for a further five editions (2025-2029), announced the group's American subsidiary on 25/08/2025. Having become the tournament's first "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation
• Article # 408946
• Published on 27/08/25 at 08:40
©  Everton FC
Everton FC: Pepsi Max (beverages) founding partner of Hill Dickinson Stadium for 5 seasons (2025-2030)

Pepsi Max, a beverage brand belonging to the American food and beverage group PepsiCo, has become a founding partner of Everton FC's (Premier League) Hill Dickinson Stadium for five seasons, over the 2025-2030 cycle, announced the club on 24/08/2025. As part of the agreement, Pepsi Max becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408960
• Published on 26/08/25 at 11:30
©  TFC
Toulouse FC: Hyundai extends as an official partner for 2025-2028 via two local dealerships

Hyundai, a car manufacturer associated with local dealerships SIPA Automobiles and Automobiles Delahaye, has extended its partnership with Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 25/08/2025. The deal was negotiated by Sportfive, TFC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408940
• Published on 26/08/25 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: Stanley (tools) extends as an official partner for two seasons (2025-2027)

Stanley, a tool brand based in Lyon (FRA) and belonging to the American manufacturer Stanley Black & Decker, has extended its partnership with Olympique Lyonnais (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/08/2025. The two parties have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408916
• Published on 26/08/25 at 08:40
©  LFP
LFP Media: partnership with Sorare (fantasy league) & Ligue 1 McDonald's integrated into the platform

Sorare, a French start-up specialised in NFTs featuring players and fantasy leagues, has entered into a partnership with LFP Media, "marking the first official collaboration between the platform and the body responsible for developing the Ligue 1 McDonald's and Ligue 2 BKT," announced the Ligue de…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408882
• Published on 25/08/25 at 14:30