Filter by domain
Filter by year
Filter by month
©  LALIGA
Spain: Airbnb (accommodation rentals) official partner of LALIGA from the 2025-26 season

Airbnb, a Californian accomodation rental platform, has become an official partner of LALIGA in Spain as part of a multi-year agreement from 2025-26, announced the body on 20/08/2025. The American group will benefit from visibility at matches in competitions organised by LALIGA, and will work…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 408608
• Published on 21/08/25 at 13:00
©  DFL
Germany: DFL signs partnership with ServiceNow (AI) to optimise business operations

The Deutsche Fußball Liga has entered into a partnership with American software company ServiceNow to "orchestrate its platforms and transform business operations," announced the German Professional League on 19/08/2025. Under the agreement, solutions developed by ServiceNow will replace the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408559
• Published on 20/08/25 at 17:15
©  TEAM
TEAM Marketing: partnership announced with Baller League (6-a-side indoor football competition)

TEAM Marketing has signed an agreement with Baller League under which the Swiss agency will "support the sales efforts" of the indoor 6-a-side football competition "while simultaneously conducting a strategic review to scope out and explore a longer-term partnership," it announced on…
Domain(s): Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 408530
• Published on 20/08/25 at 14:30
©  ATP
Tennis: partnership between the ATP & TikTok to create content aimed at the next generation of fans

TikTok, a Chinese social network, has entered into a "strategic global content partnership" with the Association of Tennis Professionals on 19/08/2025. The aim of this collaboration is to offer "compelling ATP athlete and tennis content to Gen Z and Millennial fans through creator…
Domain(s): Sponsors & Partners, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 408509
• Published on 20/08/25 at 13:00
©  LALIGA
LALIGA: Iberia becomes a regional partner in Latin America, BetKing in Ukraine & Remitly in North America

LALIGA has formalised three regional partnerships for the 2025-26 season: with Spanish airline Iberia in Latin America (14/08/2025), Nigerian sports betting operator BetKing in Ukraine (16/08) and American money transfer service Remitly in North America (19/08). Iberia, which has been partnered…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 408516
• Published on 20/08/25 at 11:30
©  D.R.
Tennis: Lavazza (coffee) extends its partnership with the US Open & Jannik Sinner (ITA) from 2025

Lavazza, an Italian coffee brand based in Turin (ITA), will continue as an official supplier (3rd level) of the US Open from the 2025 edition of the Grand Slam tournament held from 24/08 to 07/09/2025, announced the group on 18/08/2025. This partnership was initiated in 2015. Lavazza has also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 408490
• Published on 20/08/25 at 09:20
©  Tottenham Hotspur FC
Premier League: Boss (clothing) official fashion partner of Tottenham Hotspur FC for the 2025-26 season

Boss, a brand of the German clothing and fashion group Hugo Boss, has become an official partner of Tottenham Hotspur FC (Premier League) for the 2025-26 season, announced the club on 18/08/2025. As part of the agreement, Boss will provide "exclusive outfits for selected fixtures and official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408434
• Published on 19/08/25 at 13:00
©  Manchester United FC
Premier League: after Leeds, Parimatch (betting) partners Manchester United FC in Asia & MENA region

Parimatch, a Cyprus-based sports betting operator, has become an official partner of Manchester United FC (Premier League) in Asia and the MENA region as part of a "multi-year" agreement from the 2025-26 season, announced the club on 18/08/2025. As part of the deal, the bookmaker will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 408418
• Published on 19/08/25 at 10:00
©  Puma
Premier League: a giant Puma ball crosses Tower Bridge on the River Thames to kick off the 2025-26 season

Puma has activated its partnership with the Premier League for the launch of the 2025-26 English top-flight season, the first under the new contract between both parties, on 12/08/2025. The operation, named "The biggest goal ever" and designed by the agencies Dude London and OK COOL, saw the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Activation, …
• Article # 408375
• Published on 18/08/25 at 18:00
©  D.R.
Premier League: Coca-Cola (beverages) official partner of Aston Villa and Manchester United from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of Manchester United FC and Aston Villa FC (both in the Premier League), as part of agreements made official on 13 and 14/08/2025 respectively. The partnership with Manchester United runs for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408371
• Published on 18/08/25 at 17:30