Filter by domain
Filter by year
Filter by month
©  Women's Super League
Women's Super League Football: agreement with Nike expanded to supply players with equipment

Nike has become an official partner of the Women's Super League Football competitions (Barclays Women's Super League, Barclays Women's Super League 2 and Subway Women's League Cup) as part of a "new multi-year" agreement from the 2025-26 season, announced the commercial company in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 410170
• Published on 04/09/25 at 15:15
©  Chelsea FC
Premier League: Rexona (deodorant, Unilever Group) extends as a partner of Chelsea FC & Chelsea FC Women

Rexona, a deodorant and antiperspirant brand belonging to the Dutch group Unilever, has extended as an official partner (2nd level) of Chelsea FC (Premier League) and Chelsea FC Women (Barclays Women's Super League), announced the club on 02/09/2025. As part of the agreement, "Rexona will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410157
• Published on 04/09/25 at 14:45
©  Real Madrid CF
LALIGA EA Sports: Afrika Banque regional partner of Real Madrid CF in West Africa from 2025-26

Afrika Banque, a banking services provider belonging to Afrika Financial Group, has become a regional partner of Real Madrid CF (LALIGA EA Sports) in West Africa from the 2025-26 season, announced the club on 01/09/2025. The agreement "represents a new initiative that is part of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 410077
• Published on 04/09/25 at 09:25
©  FIGC
FIGC: Came (home automation) official sponsor of the Italian national teams until 2026

Came, an Italian company specialised in home automation solutions, has become an official partner of the Italian national teams (men's, women's and youth) until 2026, announced the Federazione Italiana Giuoco Calcio on 02/09/2025. The agreement places the group fourth in the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 409987
• Published on 03/09/25 at 15:30
©  LA28
Los Angeles 2028: Sunbelt Rentals "official rental equipment solutions & services partner"

Sunbelt Rentals, a Californian company specialised in rental equipment, has become an official partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 02/09/2025. The brand will also become a sponsor of the American delegation (Team USA). The group…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 409933
• Published on 03/09/25 at 14:30
©  RFEF
RFEF: Mapfre (insurance) training kit sponsor of the Spanish national teams until 2030

Spanish insurance company Mapfre has strengthened its commitment to the Real Federacion Espanola de Futbol by becoming a main partner and training kit sponsor of the Spanish national teams (men's, women's & U21) until 2030, announced the Federation on 02/09/2025. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 409924
• Published on 03/09/25 at 12:00
©  AJ Auxerre
Ligue 1 McDonald's: Macron extends as AJ Auxerre's equipment supplier until 2031-32

Macron has extended as the equipment supplier of AJ Auxerre (Ligue 1 McDonald's) for a further seven seasons, until 2031-32, announced the club on 02/09/2025. The Italian brand has been partnered with the French club since the 2017-18 season, under an agreement that was first renewed for the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 409891
• Published on 03/09/25 at 10:00
©  Dubai Basketball
Basketball: Audi (car manufacturer) sponsor of Dubai Basketball from its 1st EuroLeague season in 2025-26

German car manufacturer Audi, via the dealership Al Nabooda Automobiles, its exclusive distributor in Dubai (UAE), has become a strategic partner of Dubai Basketball (AdmiralBet ABA League) for three seasons (2025-2028), announced the club, which will take part in its first EuroLeague season on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 409825
• Published on 02/09/25 at 16:25
©  FC Barcelona
FC Barcelona: Midea (home appliances, CHN) sleeve sponsor for the 2026-2031 cycle (€12m per season)

Midea, a Chinese company specialised in the manufacture of home appliances and air conditioners, has become a main partner of FC Barcelona (LALIGA EA Sports) and will appear as the club's sleeve sponsor for five seasons starting in 2026-27 (i.e. for the 2026-2031 cycle), announced both parties on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 409815
• Published on 02/09/25 at 15:15
©  RB Leipzig
RB Leipzig: IHG Hotels & Resorts extends as a partner & sleeve sponsor in the DFB-Pokal for 2025-26

The IHG Hotels & Resorts group, official partner (2nd level) of RB Leipzig (Bundesliga) since the 2023-24 season, has extended as an "exclusive partner" and a sleeve sponsor for DFB-Pokal matches, announced the club on 31/08/2025. As part of this extended partnership, the British multinational…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 409705
• Published on 02/09/25 at 12:55