Sponsors & Partners: archives 2025 (page 23/77)

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Weekly News Extra (08-12/09/2025)

• FC Barcelona (LALIGA EA Sports), who were due to return to the Spotify Camp Nou for their match against Valencia CF on 14/09, will in the end be playing at the Estadi Johann Cruyff, where their youth teams play. The postponement is due to delays in the renovation and extension of the stadium…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 411340
• Published on 12/09/25 at 17:35

Deal Tracker: Barça, Real Madrid, Juventus, BVB, Eintracht... the latest sponsorship deals in football

• Sebang Global Battery, a South Korean car battery manufacturer, has renewed its regional partnership with FC Barcelona (LALIGA EA Sports) in the United Arab Emirates and Chile. The group, which has sponsored the Catalan club since 2019-20, previously activated its partnership in South Korea…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 411332
• Published on 12/09/25 at 16:39

Mobility: "The Swiss League invited Toyota to build a project with us" (R. Lauvergnat, StadiumGO)

"The Swiss Football League, composed of 22 clubs divided into two leagues (Brack Super League and dieci Challenge League), aims to integrate its partners. So it invited Toyota (a car manufacturer) to join us in co-building a project. Our model consists of creating activations around a sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Professional leagues, …
• Article # 411242
• Published on 12/09/25 at 13:00

UEFA: Vodafone (telecoms), 3^rd official women's football partner for the 2025-2030 cycle

British telecoms operator Vodafone has become an official UEFA women's football partner for five years, until 2030, announced UEFA on 12/09/2025. The agreement covers, among other things, the Women's Euro 2029 (host country will be chosen in December 2025) and the UEFA Women's Champions League…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 411230
• Published on 12/09/25 at 11:30

2025-26 European Top 5: clubs, broadcasting, sponsorship... all you need to know about the five leagues

In September 2025, the 96 clubs in the European Top 5 leagues (Bundesliga, LALIGA EA Sports, Ligue 1 McDonald's, Premier League and Serie A Enilive) that started the 2025-26 season in August had 3.1 billion cumulative followers on social media. Of these 96 clubs, 46 (48%) own their stadiums…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Professional leagues, Media, …
• Article # 411216
• Published on 12/09/25 at 10:20

Premier League: Stanley (tools) official partner of Tottenham Hotspur FC for 3 seasons (2025-2028)

Stanley, a tool brand belonging to the American manufacturer Stanley Black & Decker, has become an official partner (2^nd level) of Tottenham Hotspur FC (Premier League) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 09/09/2025. As part of the agreement, through which…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410951
• Published on 10/09/25 at 15:30

Formula 1: after Mercedes F1 Team, adidas becomes a partner of Audi F1 Team for its 1^st season in 2026

adidas has become an official partner of the Audi F1 Team, which will enter the FIA Formula 1 World Championship in 2026, as part of a "multi-year" deal, announced the German brand on 10/09/2025. The contract is worth an estimated €25m a year, according to the German daily Bild the same day. …

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 410913
• Published on 10/09/25 at 13:25

Serie A Enilive: Randstad (HR) official partner of FC Inter Milan for three seasons (2025-2028)

Randstad Italia, the national subsidiary of the Dutch human resources group, has become an official partner (2^nd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 09/09/2025. Thanks to this agreement, "Randstad Italia will be able to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410857
• Published on 10/09/25 at 10:00

Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411158
• Published on 10/09/25 at 00:00

Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2025-26 season

With four clubs under contract, one more than during the previous season, adidas is the most represented equipment supplier among the nine brands partnered with the 18 clubs that comprise the 2025-26 Ligue 1 McDonald's. The German group is ahead of Nike and Puma, which each have contracts with…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411168
• Published on 10/09/25 at 00:00