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©  RC Lens
Ligue 1 McDonald's: Nexans (cable systems) renews as a pocket sponsor of RC Lens (2025-2028)

Nexans, a French company specialised in cable systems and services, has renewed as a sponsor of RC Lens (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 18/09/2025. The agreement, which covers both the men's and women's teams (promoted to the Arkema Première Ligue for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412039
• Published on 19/09/25 at 10:40
©  UEFA
UEFA: global licensing deal with EA Sports to integrate women's competitions, including Women's Euro

UEFA has signed a multi-year licensing agreement with American video game publisher Electronic Arts to incorporate the Women's Champions League and the Women's Euro into the EA Sports FC game, announced the European confederation on 18/09/2025. The two competitions will be available in the 2026…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 412020
• Published on 19/09/25 at 09:20
©  LALIGA
LALIGA: renewed agreement with TikTok (social network) for the creation of exclusive content

LALIGA has renewed its strategic partnership agreement with the Chinese social network TikTok, "maintaining the platform's role as a priority partner for innovation in digital content for the competition," announced the Spanish Professional League on 18/09/2025. As part of the agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 411978
• Published on 18/09/25 at 16:30
©  LA28
Los Angeles 2028: Starbucks (cafes) named founding partner with on-site & Athlete Village activations

Starbucks, an American coffee shop chain, has become a "founding partner" and "official coffee partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 16/09/2025. The brand will also become a partner of Team USA. The group will rank second in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 411951
• Published on 18/09/25 at 15:20
©  FC Barcelona
FC Barcelona: Daka (trading cards) renews as a regional partner in China (2025-2028)

Daka, a Chinese manufacturer of trading cards, has renewed as a regional partner (3rd level) of FC Barcelona (LALIGA EA Sports) in China for a further three seasons (2025-2028), announced the club on 17/09/2025. The agreement, which managed by the club's Asia-Pacific regional office (based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 411832
• Published on 17/09/25 at 16:55
©  Qatar Airways
Ballon d'Or 2025: Qatar Airways first-ever presenting partner, for the 69th edition of the ceremony

Qatar Airways has become the first presenting partner in the history of the Ballon d'Or, announced the Qatari airline on 17/09/2025, five days ahead of the 69th edition of the ceremony co-organised by France Football (Groupe Amaury) and UEFA at the Théâtre du Châtelet (Paris, FRA) on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Media, …
• Article # 411788
• Published on 17/09/25 at 14:35
©  Real Madrid CF
Real Madrid CF: Emirates extends partnership & becomes main jersey sponsor of the basketball team

Emirates, an Emirates-based airline, has extended its partnership with Real Madrid CF (LALIGA EA Sports) to become the main shirt sponsor of its basketball team (Liga Endesa) from the 2025-26 season, announced the club on 15/09/2025. As part of the agreement, the airline will also feature its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411732
• Published on 17/09/25 at 11:30
©  CAF
CAF/AFCON 2025: VIP offers entrusted to MATCH Hospitality & general public ticketing launch on 25/09

MATCH Hospitality, a hospitality programme management and sales company, has been appointed exclusive official hospitality supplier for the TotalEnergies AFCON 2025 (to be held in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football on 15/09/2025. The company…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 411694
• Published on 17/09/25 at 09:20
©  Arsenal FC
Premier League: L’Oréal Paris (cosmetics) extends & becomes an official partner of Arsenal FC

L’Oréal Paris, a French multinational personal care corporation and "official men's hair care partner" of Arsenal FC (Premier League) since March 2025, has extended its agreement and become an official partner (2nd level) as part of a "multi-year agreement" from the 2025-26 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411644
• Published on 16/09/25 at 16:35
©  FDJ United
Paris Saint-Germain: ParionsSport (FDJ United) extends as premium partner for 2025-2028

ParionsSport Point de Vente, a sports betting brand owned by FDJ United, has extended as a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons, i.e. for the 2025-2028 cycle, announced the club on 15/09/2025. The agreement is valued at €5m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 411481
• Published on 15/09/25 at 15:20