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©  Heineken
UEFA: Heineken (beer) extends as a partner of the Women's Champions League until 2030

Heineken has extended as an official partner of the UEFA Women's Champions League until 2030, announced the Dutch beer brand on 07/10/2025. The brand initially became a partner of the competition for four seasons (2021-2025) on 26/08/2021, under an agreement that also included the 2022 and 2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414567
• Published on 08/10/25 at 13:40
©  Paris FC / Renault
Paris FC: a stand reserved for 55 children aged 5 at the Stade Jean-Bouin in partnership with Renault

Paris FC (Ligue 1 McDonald's), in collaboration with its major partner Renault Group (car manufacturer), has launched the "Kop 5" stand reserved for children aged 5 at the Stade Jean-Bouin (20,000 capacity, Paris, FRA), announced the club on 07/10/2025. The stand will be able to accommodate 55…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 414360
• Published on 07/10/25 at 13:25
©  Paris FC
Ligue 1 McDonald's: NTT Data becomes a partner of Paris FC to support its digital transformation

NTT Data, a Japanese IT services company, has become an official partner (3rd level) of Paris FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 06/10/2025. "This partnership marks a key step in Paris FC's digital transformation. Thanks to NTT Data's expertise, we will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 414116
• Published on 06/10/25 at 13:00
©  D.R.
Weekly News Extra (29/09-03/10/2025)

• The marketing agency Sportfive has been selected by Real Madrid CF (LALIGA EA Sports) to market hospitality at the Bernabéu (Madrid, ESP) in 2025-26. • Anne Hidalgo, Mayor of Paris is opposed to the acquisition of the naming rights to the Stade Jean-Bouin (20,000 capacity), home of Paris FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 414034
• Published on 03/10/25 at 17:25
©  FIGC
Italy/FIGC: Athora (insurance) succeeds eBay as title sponsor of the Serie A Femminile (2025-2027)

Athora Italia, the national subsidiary of the European insurance group Athora, has acquired the naming rights to the Serie A Femminile for two seasons (2025-2027), announced the Federazione Italiana Giuoco Calcio on 02/10/2025. The Italian women's top division will thus take the name "Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 414017
• Published on 03/10/25 at 16:20
©  NTF
Leaders Week 2025: "We wanted to improve the game with technology" (J. Holzmüller, FIFA)

"The Frank Lampard incident (see below) was the moment where a lot changed within FIFA when it comes to innovation technology. From the beginning, we were working closely with different tech providers. One of these tech providers was already Hawk-Eye (owned by Sony). Over time, we developed many…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Essentials Sponsors & Partners, …
• Article # 413667
• Published on 03/10/25 at 15:00
©  Sevilla FC
Deal Tracker: Sevilla FC, RC Lens, Genoa CFC, Fulham FC... the latest sponsorship deals in football

• Aseer Time, a Kuwait-based confectionery and juice brand, has become an official partner and shorts sponsor of Sevilla FC (LALIGA EA Sports) from the 2025-26 season. • IT services provider Tyrex has extended its partnership with FC Lorient and will appear as the club's back shirt sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 413973
• Published on 03/10/25 at 14:20
©  AWS
NBA: Amazon Web Services, official cloud & cloud AI partner, to create a basketball statistics platform

The National Basketball Association has extended its partnership with Amazon and signed a deal with its subsidiary Amazon Web Services (AWS) to become the official cloud and cloud AI partner of the North American league as part of a "multi-year" agreement, it announced on 01/10/2025. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 413905
• Published on 03/10/25 at 10:00
©  Arctos Partners
Arctos Partners: launch of a new platform to bring together investors & sports properties

Arctos Partners has launched the Arctos Capital Markets (ACM) platform "dedicated to identifying and connecting qualified high net worth investors directly with professional sports ownership opportunities," announced the US investment fund on 30/09/2025. "Leveraging the firm’s proprietary…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 413822
• Published on 02/10/25 at 16:35
©  Real Madrid CF
LALIGA EA Sports: Nivea Men (cosmetics) renews as a global partner of Real Madrid CF (2025-2030)

Nivea Men, a cosmetics brand belonging to the German Beiersdorf Group, has renewed its global partnership with Real Madrid CF (LALIGA EA Sports) for a further five seasons (2025-2030), announced the club on 02/10/2025. Nivea has been partnered with the Madrid club since 2013. This extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 413820
• Published on 02/10/25 at 16:00