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©  D.R.
Weekly News Extra (22-26/09/2025)

• The Ligue de Football Professionnel has published adapted 2025-26 Ligue 1 McDonald's and Ligue 2 BKT guides for supporters with disabilities. • US investment fund Apollo Global Management is in exclusive negotiations with the owners of Club Atlético de Madrid (LALIGA EA Sports) to become the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 413052
• Published on 26/09/25 at 17:30
©  Confédération Africaine de Football
Deal Tracker: FC Bayern Munich, EFL, SSC Napoli, AFCON 2025... the latest sponsorship deals in football

• Football Manager, a video game from Japanese publisher SEGA Sammy, will continue as an official supporter of the English Football League in 2025-26. All 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League Two) in the EFL will appear in FM26, which is scheduled for release on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 413038
• Published on 26/09/25 at 16:20
©  RC Lens
RC Lens: Groupe Lempereur (car dealership) renews as a pocket sponsor until 2027-28

Groupe Lempereur, a car dealership network based in the Hauts-de-France region, has renewed as a pocket sponsor of RC Lens (Ligue 1 McDonald's) for a further three seasons, over the 2025-2028 cycle, announced the club on 26/09/2025. The agreement also covers the club's women's team (Arkema…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412996
• Published on 26/09/25 at 15:00
©  Social Football Summit
Social Football Summit 2025: a start-up competition for the 8th edition at the Allianz Stadium (Turin)

A start-up competition, "SFS Extratime", is being launched as part of the eighth edition of the Social Football Summit, an international event for the football industry (business, innovation, marketing and communication), to be held at the Allianz Stadium in Turin (Italy) on Tuesday 18 and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 412937
• Published on 26/09/25 at 13:40
©  Valencia CF
Valencia CF: Octopus Energy (solar energy) "sustainable founding partner" of the Nou Mestalla

British company Octopus Energy, which specialises in the production and distribution of solar energy, has become the "sustainable founding partner" of the Nou Mestalla (70,044 capacity, Valencia, ESP), the future home of Valencia CF (LALIGA EA Sports), announced the club on 25/09/2025. As part…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412972
• Published on 26/09/25 at 11:30
©  CN Walmart,LALIGA North America
LALIGA: Walmart (retail), presenting partner of El Clásico in the United States & Canada

Walmart has joined forces with LALIGA to become the presenting partner for El Clásico (between Real Madrid CF and FC Barcelona) in the United States and Canada, announced the American multinational retail corporation on 25/09/2025. This is the first agreement of this type entered into by the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 412968
• Published on 26/09/25 at 10:40
©  Borussia Dortmund
Borussia Dortmund: Rewe (retail) training kit sponsor from 2025-26

Rewe, a German retail and supermarket group, has extended its partnership with Borussia Dortmund (Bundesliga) to become a training kit sponsor from the 2025-26 season, announced the club on 25/09/2025. Rewe has been partnered with Borussia Dortmund since the 2009-10 season. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412863
• Published on 25/09/25 at 16:35
©  APEX
Red Bull: Red Bull Ventures invests in athlete-backed firm APEX Capital

Red Bull Ventures, an investment arm launched by Red Bull in April 2025, has made an investment in APEX Capital, "a sports-focused investment firm backed by athletes" based in Portugal and the UK, according to the latter on 24/09/2025. The value of the investment has not been communicated. This…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Investment - Shareholding
• Article # 412832
• Published on 25/09/25 at 14:30
©  Paris Saint-Germain
Paris Saint-Germain: partnership with Stanley 1913 (drinkware) for the design of derivative products

Stanley 1913, an American manufacturer of drinkware and food containers, has joined forces with Paris Saint-Germain (Ligue 1 McDonald's) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 24/09/2025. The collaboration "perfectly illustrates our ambition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412792
• Published on 25/09/25 at 11:30
©  Atalanta BC
Atalanta BC: New Balance extends partnership & succeeds Gewiss as stadium naming partner from 2025-26

New Balance, equipment supplier of Atalanta BC (Serie A Enilive) since the start of the 2025-26 season, has extended its partnership with the club and acquired the naming rights to the Stadio Atleti Azzurri d'Italia (23,439 capacity), which will take the name "New Balance Arena" with immediate…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 412757
• Published on 25/09/25 at 10:40