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©  Orange
FFF: Orange extends as major partner until 2030 with funds split 50/50 between men's and women's football

Orange, a French telecommunications operator, has extended as major partner of the Fédération Française de Football and the French national teams for an additional four seasons (from May 2026 to May 2030), announced both parties at a press conference held at the Parc des Princes (Paris, FRA) ahead…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 419320
• Published on 14/11/25 at 11:30
©  CA Osasuna
CA Osasuna: Kosner (air conditioning) extends as main shirt sponsor for two seasons (2026-2028)

Kosner, a Spanish air conditioning brand, has extended as the main shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for a further two seasons (2026-2028), announced the club on 11/11/2025. The brand has featured on the front of the Basque club's shirts since the start of the 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Spain
• Article # 419269
• Published on 13/11/25 at 16:35
©  LinkedIn
Formula 1: Ahmed Iqbal (ex-TikTok) chief marketing officer of the new Cadillac Formula 1 Team

Ahmed Iqbal has been appointed chief marketing officer of Cadillac Formula 1 Team, which will contest its first season in the Formula 1 World Championship in 2026, announced the team on 12/11/2025. Iqbal will be the first person to hold this newly-created position. "Iqbal will lead the team's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 419253
• Published on 13/11/25 at 16:00
©  UEFA
UEFA: Coca-Cola, global partner of Euro since 1988, renews for the 2028 edition in the UK and Ireland

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with UEFA to be a global sponsor of Euro 2028, which will be held in the UK and Ireland, announced the body on 12/11/2025. As part of this renewed agreement, the group will supply its beverages (Coca-Cola and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 419056
• Published on 12/11/25 at 16:40
©  Confédération Africaine de Football
Africa/CAF: Suzuki global partner of several competitions including the TotalEnergies AFCON 2025

Suzuki, a Japanese car and motorbike manufacturer, has become a global partner of the TotalEnergies AFCON Morocco 2025, announced the Confédération Africaine de Football on 11/11/2025. This agreement also covers the TotalEnergies CAF Women’s AFCON 2026, the TotalEnergies CAF Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 418951
• Published on 12/11/25 at 12:10
©  NTF
News Tank Football: interviews published in August, September & October 2025

"Today, in terms of commercial revenue, we are among the top 5 in France. We have reached €45m in commercial revenue, including ticketing, sponsorship, hospitality and merchandising in 2024-25. This puts us at a high level of performance on the domestic front, whereas until recently we were capped…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Professional leagues, …
• Article # 415120
• Published on 12/11/25 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: partnership with the Republic of Congo, back shirt sponsor for 2025-2029

Olympique Lyonnais (Ligue 1 McDonald's) and OL Lyonnes (Arkema Première Ligue) have entered into a partnership with the Republic of Congo, which will display its "Destination Congo Brazzaville" tourism brand as a back shirt sponsor for four seasons (2025-2029), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 418865
• Published on 12/11/25 at 08:40
©  D.R.
Weekly News Extra (03-07/11/2025)

• Giorgio Chiellini, director of football strategy at Juventus FC, has been elected to represent Lega Serie A on the FIGC Federal Council. He joins Giuseppe Marotta, president of FC Inter Milan, Stefano Campoccia, vice-president of Udinese Calcio, and Ezio Simonelli, president of Lega Serie A, in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 418705
• Published on 07/11/25 at 17:15
©  D.R.
Distribution: Intersport France to handle Spanish & Portuguese markets within a "southern European hub"

Intersport France, a branch of Intersport International Corporation (IIC, the entity that brings together all Intersport's activities) for the French and Belgian markets, has been tasked with structuring a "southern European hub" in addition to the management of the Spanish and Portuguese markets…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Marketing - Communication, …
• Article # 418654
• Published on 07/11/25 at 13:55
©  Corinne Dubreuil/ATP Tour
ATP: partnership extended with Lexus (Toyota), content collaboration with Spotify & a new logo

Lexus, a premium car brand belonging to Japanese car manufacturer Toyota, has extended its role as "Platinum Partner" and "Official Car" of the Association of Tennis Professionals for a further three seasons (2026-2028), announced the world governing body on 06/11/2025. Under the terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 418646
• Published on 07/11/25 at 13:20