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Germany/Betting: 16-year-old FC Kaiserslautern player wears shirt without a sponsor during game

Dion Hofmeister, a 16-year-old player for FC Kaiserslautern (2.Bundesliga), took to the field wearing a shirt devoid of any sponsorship during the match against Holstein Kiel (won 4-1) on Sunday 23/11/2025, due to German legislation prohibiting minors from promoting gambling operators. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 420991
• Published on 26/11/25 at 15:00

FIFA: extended partnership with Globant to provide digital services for the 2026 World Cup

Globant, a specialist digital transformation consultancy, has extended its partnership with FIFA to become an official supporter of the 2026 World Cup and the Women's World Cup 2027 for the North American and European markets, announced the two parties on 25/11/2025. Under the terms of this…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 420982
• Published on 26/11/25 at 13:40

Borussia Mönchengladbach: Ista (energy) naming partner of Ista-Borussia-Park (2026-2031 cycle, €5m/year)

Ista, a German company specialised in energy services, has acquired the naming rights to Borussia-Park for "at least five seasons", i.e. over the 2026-2031 cycle, announced Borussia Mönchengladbach (Bundesliga) on 25/11/2025. The 54,042-seat stadium will be known as Ista-Borussia-Park, for an…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 420845
• Published on 26/11/25 at 08:40

Real Madrid: agreement extended with Adobe (software) to create personalised content using AI

Adobe has extended its partnership with Real Madrid CF (LALIGA EA Sports) as a global partner (2^nd level) from 2025-26, announced the club on 25/11/2025. The American software publisher has been committed to the club since 09/11/2021. As part of this renewed agreement, the two partners will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 420837
• Published on 25/11/25 at 16:00

Sponsorship: Coca-Cola (beverages) signs its 5^th partnership in the Premier League with Chelsea FC

The Coca-Cola Company, an American beverage manufacturer, has become an official supplier (4^th level) of Chelsea FC (Premier League) in the UK and Europe from the 2025-26 season, announced the club on 24/11/2025. As part of the agreement, a range of Coca-Cola drinks will be sold during matches…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420770
• Published on 25/11/25 at 13:40

Olympique de Marseille: CMA CGM to continue as main shirt sponsor for two more seasons (2026-2028)

The shipping company CMA CGM, has extended as the main shirt sponsor of Olympique de Marseille (Ligue 1 McDonald's) for a further two seasons, i.e. the 2026-2028 cycle, announced the club on 24/11/2025. • The group has been the main shirt sponsor of all the club's teams since 2023-24…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 420708
• Published on 25/11/25 at 10:00

LFP Media: partnership renewed with TikTok (social network) for the "fourth consecutive year"

LFP Media has renewed its partnership with the social network TikTok "for the fourth consecutive year," announced the Ligue de Football Professionnel on 24/11/2025. TikTok and the LFP have been partners since 2023. "With 734 million views on the official Ligue 1 account since the start of the…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 420669
• Published on 25/11/25 at 09:20

FC Inter Milan: Red Bull (energy drinks) official partner for three seasons (2025-2028)

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 23/11/2025. As part of the agreement, Red Bull will have visibility…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420635
• Published on 25/11/25 at 08:40

Deal Tracker: Juventus, Atlético, AC Milan, Newcastle... the latest sponsorship deals in football

• Juventus FC (Serie A Enilive) has entered into two regional partnerships (4^th level) in Vietnam with bookmakers AU88 and KJC, and has extended its agreement with sports betting operator Melbet for Africa and the Middle East. • Already involved with AS Monaco FC (Ligue 1 McDonald's), the dietary…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 420612
• Published on 24/11/25 at 16:20

Weekly News Extra (17-21/11/2025)

• French private free-TV group M6 has acquired the free-to-air broadcasting rights in France for the final of the FIFA Intercontinental Cup 2025, scheduled for Wednesday 17/12/2025. • FIFA has invested more than $100m in futsal since 2016, "whether through its competitions or through the FIFA…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 420477
• Published on 21/11/25 at 17:25