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©  Bologna FC 1909
Bologna FC 1909: agreement extended with Fanatics for the management of e-commerce and retail operations

Fanatics, a manufacturer and distributor of licensed sports products, has extended as an official partner of Bologna FC 1909 (Serie A Enilive) and will continue to manage the club's e-commerce and retail operations, announced both parties on 16/12/2025. The American group first became a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423720
• Published on 17/12/25 at 11:00
©  Paris Saint-Germain
Paris Saint-Germain: partnership with Visit Qatar extended until 2028 with activation in Doha

Visit Qatar, the Qatari national agency in charge of developing and promoting tourism, has extended as premium partner of Paris Saint-Germain (Ligue 1 McDonald's) until 2027-28, announced the club on 15/12/2025. The agreement covers the club's men's and women's (Arkema Première Ligue) teams, as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 423427
• Published on 15/12/25 at 17:00
©  AS Roma
Serie A Enilive: Wizz Air (airline company) sleeve sponsor of AS Roma from the 2025-26 season

Wizz Air, a Hungarian low-cost airline company, has become the sleeve sponsor of AS Roma (Serie A Enilive) from the 2025-26 season, announced the club on 13/12/2025. The brand's logo will appear on the Italian club's kit for the first time against Como 1907 (Serie A, Matchday 15) on 15/12/2025…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423420
• Published on 15/12/25 at 15:00
©  D.R.
Weekly News Extra (08-12/12/2025)

• A three-minute hydratation break will take place during each half of every match at the 2026 World Cup. The referee will stop the game 22 minutes into each half to allow players to rehydrate, regardless of weather conditions or temperature. • Nick Stefes has been promoted to head of strategy…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 423272
• Published on 12/12/25 at 17:30
©  Confédération Africaine de Football
Deal Tracker: TotalEnergies AFCON 2025, Arsenal FC, Fulham FC... the latest sponsorship deals in football

• Morocco's national railway operator (Office National des Chemins de Fer, ONCF) has become an official sponsor of the TotalEnergies AFCON Morocco 2025 and "will implement a special train schedule throughout the competition to better serve fans with increased seat capacity during peak travel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 423264
• Published on 12/12/25 at 17:00
©  AFC Bournemouth
AFC Bournemouth: Vitality, the stadium's title sponsor, to become main shirt sponsor from 2026-27

Vitality, a British health and life insurance group, has extended its partnership with AFC Bournemouth (Premier League) to become its main shirt sponsor from the 2026-27 season, announced the club on 12/12/2025. This announcement builds on Vitality's existing partnership with the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 423207
• Published on 12/12/25 at 15:00
©  Women's Tennis Association
Tennis/WTA: Mercedes-Benz succeeds Hologic as title sponsor of the WTA Tour ($50m per year, 2026-2035)

Mercedes-Benz, the German car manufacturer, is to become a premier partner of the Women’s Tennis Association under a "long-term agreement" from 2026, announced the body on 10/12/2025. The partnership was negotiated by the Wasserman agency, with "additional support" from IMG. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 423162
• Published on 12/12/25 at 11:00
©  EFC
EFC: a multi-year partnership with EA Sports FC to support its member clubs' initiatives and visibility

European Football Clubs (EFC) has entered into an multi-year partnership with EA Sports, an Americain video game publisher, in order to support its member clubs by backing their community initiatives and facilitating their integration into the EA Sports FC franchise, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 423067
• Published on 11/12/25 at 15:30
©  APEX
APEX Capital: launch of a $350m fund-raising to invest in the European market

APEX Capital, a sports-focused investment firm backed by athletes based in Portugal, has launched a $350m (€300m) fundraising for its new structure, APEX Sports Growth Fund, dedicated to investing in the European market, announced APEX on 10/12/2025. "The fund will target small-to-mid cap…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 422916
• Published on 11/12/25 at 09:00
©  Valencia CF
Valencia CF: Telefonica founding partner of the Nou Mestalla to operate its technological infrastructure

The Spanish telecommunications operator Telefonica has become a founding partner of the Nou Mestalla (70,044 capacity, Valencia, ESP), the future home of Valencia CF (LALIGA EA Sports), announced the club on 10/12/2025. As part of this agreement, the group will be responsible for the stadium's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422879
• Published on 10/12/25 at 15:30