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©  Arsenal FC
Arsenal FC: a partnership with WhatsApp and Facebook (Meta) to increase fan engagement

Arsenal FC (Premier League) "will soon be partnering" with WhatsApp (instant messaging app) and Facebook (socia media), both owned by US group Meta, to create "ways for supporters to connect with our club and each other, wherever they are in the world," announced the club on 22/12/2025. As part…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 424412
• Published on 23/12/25 at 09:00
©  FC Schalke 04
FC Schalke 04: Veltins (brewer) extends stadium naming rights deal for 10 seasons (2026-2036)

The German brewing company Veltins has extended its partnership with FC Schalke 04 (2.Bundesliga) to retain the club's stadium naming rights for a further ten years, i.e. over the 2026-2036 cycle, announced both parties on 19/12/2025. Veltins has been the naming rights holder to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 424365
• Published on 22/12/25 at 16:00
©  UEFA
UEFA: exclusive negotiations with PepsiCo for sponsorship of men's club competitions (2027-2033)

PepsiCo, an American food group, has entered into exclusive negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2027-2033 commercial cycle, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 424358
• Published on 22/12/25 at 13:00
©  FIFA
FIFA: partnership with Roblox (metaverse) extended for the launch of the "FIFA Super Soccer" game

FIFA has extended its partnership with Roblox to launch FIFA Super Soccer, its official game available on the online gaming and metaverse platform, announced the body on 19/12/2025. The title was developed in collaboration with the American studio Gamefam. As part of this enhanced partnership…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 424289
• Published on 22/12/25 at 11:00
©  D.R.
Weekly News Extra (15-19/12/2025)

• LALIGA and Liga Portugal have extended their cooperation agreement covering knowledge sharing, the fight against piracy, the prevention of match-fixing, competition integrity, stadium operations and security. • The general assembly of Club Atlético de Madrid (LALIGA EA Sports) has approved a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 424160
• Published on 19/12/25 at 19:00
©  News Tank
Launch of Ligue 1+, European Cups TV rights allocated until 2031... a look at media in 2025

The Ligue de Football Professionnel thought it had secured its domestic broadcasters for Ligue 1 McDonald's until 2029 after reaching an agreement with DAZN and beIN SPORTS France in August 2024. However, there have been many twists and turns since then, and LFP Media ultimately terminated its…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 423976
• Published on 19/12/25 at 11:00
©  Atalanta BC
Deal Tracker: Atalanta BC, Fulham FC, Real Betis... the latest sponsorship deals in football

• Snaifun, an Italian entertainment group, has become a co-main shirt sponsor of Atalanta BC (Serie A Enilive) for three seasons (2025-2028). • HiBob, a HR solutions platform, has become the sleeve sponsor of Fulham FC (Premier League) from the 2025-26 season. • Zatti, an Italian car dealership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 424063
• Published on 19/12/25 at 10:00
©  Liverpool FC
Liverpool FC: a partnership with SAS (AI and data software) to implement marketing automation solutions

SAS, an American developer of data and artificial intelligence software, has become an official partner of Liverpool FC (Premier League) as part of a multi-year agreement from the 2025-26 season, announced the club on 17/12/2025. SAS will provide the English club with IA solutions "enabling…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 423870
• Published on 18/12/25 at 10:00
International development, ESG strategies, takeover bids, social media... a look at clubs in 2025

European clubs carried out various development strategies in 2025, with a focus on international expansion (in varying regions depending on the club), ESG criteria and ownership models. While several major clubs saw their revenues and estimated valuations increase, others, such as Juventus FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 423768
• Published on 17/12/25 at 18:00
©  UEFA
UEFA: Euronics (electronics) sponsor of the Women's Champions League (2026-2029) & the Women's Euro 2029

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has extended as an official sponsor of UEFA's women's competitions until 2029, announced the body on 17/12/2025. This renewed agreement covers the Women's Champions League over a three-season period…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 423811
• Published on 17/12/25 at 16:00