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©  Bundesliga International
Germany/DFL: Mega Casino World extends as regional sponsor of the Bundesliga in Asia (2025-2027)

Mega Casino World, an online casino operator belonging to the New City VIP group, has extended as regional partner of the Bundesliga in Asia for a further two seasons (2025-2027), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 408359
• Published on 18/08/25 at 16:30
©  LA28
Los Angeles 2028: naming rights for Olympic and Paralympic Games venues to be sold for the first time

"For the first time in the history of the Olympic and Paralympic Games, LA28 has created the opportunity to implement naming rights at competition venues," announced the Los Angeles 2028 Organising Committee on 14/08/2025. Already partners of the Games, the Japanese car manufacturer Honda and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 408349
• Published on 18/08/25 at 16:00
©  Paris FC
Ligue 1 McDonald's: Google Pixel (smartphones) pocket sponsor of Paris FC for three seasons (2025-2028)

Google Pixel, a smartphone brand from the US technology services company Google, has become the pocket sponsor of Paris FC (promoted to Ligue 1 McDonald's for the 2025-26 season) for the 2025-2028 cycle, announced the club on 14/08/2025. The agreement was negotiated by the agency Fuse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 408333
• Published on 18/08/25 at 13:30
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label) extends as sleeve sponsor for 2025-26

D'Or et de Platine, a French record label created by Marseille rapper JuL, has extended as sleeve sponsor of Olympique de Marseille (Ligue 1 McDonald's) for "a fourth consecutive season" in 2025-26, announced the club on 14/08/2025. For the first time since the agreement was signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408329
• Published on 18/08/25 at 11:00
©  D.R.
Weekly News Extra (11-14/08/2025)

• The Franz Beckenbauer Foundation and the DFL Foundation have launched the "Good Friends Development Fund", endowed with €100,000 from the German league, to make sport more accessible, especially to young disabled people. • The Coca-Cola Company (beverages, USA) has become an official partner of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408286
• Published on 14/08/25 at 16:30
©  Real Sociedad
Real Sociedad: Baghdadi Capital (investment) main shirt sponsor for three seasons (2025-2028)

Baghdadi Capital, a Spanish family office specialising in investment and asset management, has become the main shirt sponsor of Real Sociedad (LALIGA EA Sports) for three seasons (2025-2028), announced the club on 14/08/2025. As part of this partnership, the brand will also be visible on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408284
• Published on 14/08/25 at 16:00
©  D.R.
F1: Las Vegas Grand Prix to remain on calendar until 2027, government sponsorship (LVCVA) extended ($20m)

The board of directors of the Las Vegas Convention and Visitors Authority (LVCVA), the government agency that operates the Las Vegas Convention Center (LVCC) and is responsible for advertising campaigns in Clark County, Nevada (USA), unanimously approved the renewal of its Formula 1 Las Vegas…
Domain(s): Sponsors & Partners
• Category(ies): Local authorities, Authorities, Sponsors - Partners, …
• Article # 408242
• Published on 14/08/25 at 14:00
©  Arsenal FC
Premier League: Bitpanda (crypto) supports its launch in the UK by becoming a sponsor of Arsenal FC

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 13/08/2025. This partnership coincides with the launch, on the same day, of the Bitpanda platform in the UK, "a strategic market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408274
• Published on 14/08/25 at 13:00
©  Kaizen Gaming
Deal Tracker: Leverkusen, Sporting CP, Leeds, Levante UD... the latest sponsorship deals in football

• Talcid, a medicine from the Bayer pharmaceutical group, has extended as sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for its DFB-Pokal matches in 2025-26. • Dutch brewer Heineken has extended as "official beer and cider partner" of Leeds United FC (promoted to Premier League) from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408266
• Published on 14/08/25 at 12:20
©  Olympique de Marseille
OM: partnership with Theta Edgecloud (tech) to launch an AI-powered connected assistant for fans

Olympique de Marseille (Ligue 1 McDonald's) has entered into a partnership with Theta Edgecloud, the cloud platform of the US group Theta Labs, in order to "accelerate its digital transformation and explore new technological innovations relating to fan engagement and data security," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 408241
• Published on 14/08/25 at 10:00