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©  FC Bayern Munich
FC Bayern Munich: Emirates (airline) platinum partner until 2031-32 (€5m per season)

Emirates, an Emirati airline, has become a platinum partner of FC Bayern Munich (Bundesliga) for seven seasons, i.e. over the 2025-2032 cycle, announced the club on 06/08/2025. The agreement is worth a total of €35m, or €5m per year. This partnership will see the airline positioned as a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407901
• Published on 06/08/25 at 11:30
©  Stade Lavallois
Ligue 2 BKT: Kappa (5 clubs) the most represented equipment supplier among the 7 brands in 2025-26

With five clubs under contract (Clermont Foot 63, EA Guingamp, Red Star FC, Stade Lavallois and Le Mans FC), Kappa is the most represented of the seven brands partnered with the 18 clubs participating in the Ligue 2 BKT for the 2025-26 season. Kappa is ahead of its German counterpart adidas…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 407894
• Published on 06/08/25 at 10:40
©  Atalanta BC
Atalanta BC: Gewiss extends as back shirt sponsor but relinquishes stadium naming rights in 2025-26

Gewiss, an Italian company specialised in solutions and products for home automation, energy and lighting, has extended its partnership with Atalanta BC (Serie A Enilive) but relinquished the naming rights to its stadium, announced the club on 05/08/2025. The 24,950-capacity stadium had been…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407890
• Published on 06/08/25 at 10:00
©  Lega Serie A
Lega Serie A: Volkswagen (car manufacturer) "official automotive partner" from 2025-26

German car manufacturer Volkswagen has become the "official automotive partner" of Lega Serie A from the 2025-26 season, announced the body on 05/08/2025. The agreement will run for three seasons (2025-2028), according to the Italian media outlet Calcio e Finanza the same day. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 407830
• Published on 05/08/25 at 11:30
©  TSG 1899 Hoffenheim
TSG Hoffenheim: PreZero (waste management) extends stadium naming rights contract (2025-2027)

PreZero, a waste management company belonging to Schwarz Group, has extended its naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium in Sinsheim (GER) for a further two seasons, i.e. the 2025-2027 cycle, announced the club on 01/08/2025. The 30,150-seat stadium will retain the name…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407822
• Published on 05/08/25 at 11:00
©  AC Milan
AC Milan: Acqua Santa Croce (mineral water) regional partner in Italy from 2025-26

Acqua Santa Croce, an Italian mineral water brand, has become a regional partner (5th level) in Italy and the "official water partner" of AC Milan (Serie A Enilive) "starting from the 2025-26 season," announced the club on 15/07/2025. As part of the agreement, Acqua Santa Croce "will support…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407816
• Published on 05/08/25 at 10:20
©  Lega Serie A
Lega Serie A: Genius Sports official betting partner for 2025-2029

Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, has become the official sports betting partner of the Lega Serie A for four seasons until 2029, announced the Italian league on 04/08/2025. "This landmark agreement grants Genius…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 407811
• Published on 05/08/25 at 09:50
©  Borussia Dortmund
Borussia Dortmund: Polestar (car manufacturer) sleeve sponsor for 2025-2028 (€5m per season)

Polestar, a Swedish car manufacturer specialised in electric vehicles, has become a sleeve sponsor of Borussia Dortmund (Bundesliga) for three seasons (2025-2028), announced the club on 04/08/2025. The agreement is worth an estimated €5m a year, according to the German daily Bild the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407799
• Published on 05/08/25 at 09:00
©  NTF
News Tank Football: elections, appointments & departures recorded in July 2025

• Mike Sansoni has been appointed director of data at Manchester United FC (Premier League), announced the club on 30/07/2025. He has held this position since April 2025. • James Maryniak, chief financial officer of Everton FC (Premier League), will leave his post in August 2025, announced the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 407552
• Published on 04/08/25 at 16:20
©  LALIGA
Spain: Volkswagen (car manufacturer) official sponsor of LALIGA & Liga F from 2025-26

German car manufacturer Volkswagen has become an official sponsor of LALIGA as well as a global sponsor of Liga F as part of a "multi-season partnership" from 2025-26, announced the Spanish men's professional league on 04/08/2025. The aim of the partnership is to highlight the German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 407756
• Published on 04/08/25 at 14:20