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©  Olympique de Marseille
Olympique de Marseille: CMA CGM takes part in the advertising campaign for the 2025-26 Puma third kit

The shipping company CMA CGM, has activated its partnership with Olympique de Marseille (Ligue 1 McDonald's) on the occasion of the presentation of the club's Puma third kit for the 2025-26 season, on 08/08/2025. The club has released a promotional video featuring players, dockworkers and CMA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 408096
• Published on 08/08/25 at 16:30
©  D.R.
Weekly News Extra (04-08/08/2025)

• The Lega Serie A YouTube channel has 10 million subscribers, making it the most followed sports league in the world on the platform, according to the Italian governing body. • Liverpool FC - AFC Bournemouth, the first match of the 2025-26 Premier League season, will be broadcast free-to-air on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408086
• Published on 08/08/25 at 15:20
©  Arsenal FC
Arsenal FC: Konami (video games, JPN) extends as a global partner from 2025-26

Konami, the Japanese video games publisher, has extended as a global partner (2nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025. Konami became a regional partner (third level) of the London club on 10/10/2017. As part of the extended agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408081
• Published on 08/08/25 at 14:30
©  AS Roma
Deal Tracker: Napoli, Dortmund, Roma, Everton, Udinese... the latest sponsorship deals in football

• American beer brand Budweiser (AB InBev) has become a partner of Everton FC (Premier League) and the official beer of the Hill Dickinson Stadium. • Streaming platform Pluto TV has extended its partnership with Borussia Dortmund (Bundesliga) and will appear as the German club's training kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408057
• Published on 08/08/25 at 10:40
©  SV Werder Bremen
SV Werder Bremen: 4 sponsors acquire Weserstadion naming rights for 2025-2030 but will not exercise them

Four sponsors of SV Werder Bremen (Bundesliga) have strengthened their agreement with the club by becoming partners of the Weserstadion (42,100 capacity) but without exercising their corresponding naming rights, announced the club on 06/08/2025. The stadium will thus retain its original name…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408037
• Published on 08/08/25 at 08:40
©  D.R.
Nike: Santiago Arredondo appointed vice president & general manager of Jordan Brand for the EMEA region

Santiago Arredondo has been appointed vice president and general manager of Jordan Brand, owned by Nike, for the EMEA region, he announced on the platform LinkedIn on 05/08/2025. Arredondo joined the American equipment manufacturer in August 2009 as business planner, and held five other…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 407991
• Published on 07/08/25 at 13:00
©  World Rugby
Rugby: Allianz (insurance) retains Twickenham Stadium naming rights for the Women's World Cup 2025

Allianz, a German insurance company, has become an official partner of the Women's World Cup 2025, which will be held in eight stadiums in England from 22/08 to 27/09/2025, announced World Rugby on 05/08/2025. As well as benefiting from the rights associated with this second level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407981
• Published on 07/08/25 at 11:00
©  Olympique de Marseille
Olympique de Marseille: 123 Pare-Brise (windscreen repairs) official supplier from 2025-26

123 Pare-Brise, a French network of automotive glass repair agencies, has become an official supplier to Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 07/08/2025. As part of the agreement, the brand will move up to the fourth level in Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407973
• Published on 07/08/25 at 10:15
©  Como 1907
Como 1907: Brioni (fashion house) official tailor for the 2025-26 season

Brioni, a luxury fashion house based in Rome (ITA), has become the official tailor of Como 1907 (Serie A Enilive) for the 2025-26 season, announced the club on 31/07/2025. As part of the agreement Como 1907 "will debut exclusive new Brioni creations, beginning with a double-breasted navy suit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 407880
• Published on 06/08/25 at 15:20
©  Nottingham Forest FC
Nottingham Forest FC: Bally's Corporation (gambling/betting) main shirt sponsor in 2025-26

Bally's Corporation, an American company specialised in casino operations, gambling and sports betting, has become the main shirt sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season, announced the club on 05/08/2025. The agreement, which covers the men's team exclusively…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407919
• Published on 06/08/25 at 14:30