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©  Olympique Lyonnais
Olympique Lyonnais: Trainline (ticket platform) back shirt sponsor until the end of 2024-25

Trainline, a British train and coach ticket platform has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) until the end of the 2024-25 season, announced the club on 19/02/2025. As part of the agreement, the platform will also benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 388333
• Published on 19/02/25 at 13:00
©  DFB
Germany/DFB: Klarna (payment solutions) extends its partnership to the women's national team

Klarna, a Swedish fintech company specialised in payment solutions, has extending its agreement with the Deutscher Fussball Bund and become an official partner (2nd level) of the women's national team, announced the body on 18/02/2025. The initial agreement, signed on 14/05/2024 for the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 388277
• Published on 19/02/25 at 10:40
©  MSC
Formula 1: MSC Cruises premium partner of BWT Alpine F1 Team from 2025

MSC Croisières (MSC Cruises) has become a premium (2nd level) partner of the BWT Alpine F1 Team from 2025 "and beyond," announced the cruise line belonging to the MSC Group (shipping) based in Geneva (SUI) on 18/02/2025. "MSC Cruises will feature prominently on the 2025 car, the A525, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388209
• Published on 19/02/25 at 08:40
©  D.R.
Formula 1: Audi partners with Sky for Grand Prix coverage in the UK (2025-2027)

German car manufacturer Audi has become an official partner of Sky Sports F1, the channel owned by pay-TV operator Sky in the UK, for the 2025-2027 cycle (three seasons), announced the two parties on 18/02/2025. Audi will sponsor various programmes on the channel dedicated to the FIA Formula 1…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 388202
• Published on 18/02/25 at 17:15
©  Everton FC
Premier League: banned in the UK, bookmaker Stake to remain main shirt sponsor of Everton FC

Stake.com, an Australian online sports betting operator based in Curaçao, is to have its licence as an authorised UK gambling operator revoked from March 2025 because of its advertising strategy, according to the Gambling Commission, a UK government agency responsible for regulating gambling, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 388177
• Published on 18/02/25 at 14:30
©  LALIGA
LALIGA: launch of an Arabic account on TikTok to connect with fans in the Middle East & North Africa

LALIGA has launched an official Arabic language account on the social network TikTok, owned by the Chinese group ByteDance, announced the two parties on 15/02/2025. "LALIGA is pleased to announce the launch of its official Arabic TikTok account, further solidifying its commitment to connecting…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 388023
• Published on 17/02/25 at 14:45
©  D.R.
Weekly News Extra (10-14/02/2025)

• A cooperative set up by FC St. Pauli (Bundesliga) to promote the sale of the Millerntor-Stadion (Hamburg, GER) to fans for €30m, reached the €20m subscription mark on 12/02/2025. • The LALIGA brand is valued at €1/534bn in 2025, 7% less than in 2024, according to the "Kantar BrandZ Top 30 Most…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 387888
• Published on 14/02/25 at 17:15
©  D.R.
Asics: sales of €4.1bn (+18.9%) in 2024, including a record €1bn in the EMEA market

The Asics group posted sales of ¥678.5bn (€4.14bn) during the financial year 2024 (01/01 to 31/12/2024), up 18.9% (in yen) compared to 2023 (¥570.4bn/€3.7bn), announced the Japanese equipment manufacturer on 14/02/2025. Asics' operating result rose sharply by 84.6% to ¥100.1bn (€611.7m) over…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 387856
• Published on 14/02/25 at 13:55
©  ACM
Formula 1: TAG Heuer (LVMH) becomes the first title sponsor of the Monaco Grand Prix in 2025

TAG Heuer, a Swiss watchmaker belonging to the LVMH group, has become the first ever title sponsor of the Formula 1 Grand Prix de Monaco in 2025, announced the Automobile Club de Monaco (ACM), promoter of the race, on 12/02/2025. To mark the occasion, the ACM unveiled the official poster for the 82…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 387796
• Published on 14/02/25 at 09:40
©  Bayer 04 Leverkusen
Bundesliga: New Balance to succeed Castore as equipment supplier of Bayer 04 Leverkusen from 2025-26

New Balance is to become the equipment supplier of Bayer 04 Leverkusen (Bundesliga) "on a long-term basis" from the 2025-26 season, announced the club on 13/02/2025. The American brand will spend between €6-7m a year with the club as part of this partnership, according to German media outlet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 387699
• Published on 13/02/25 at 14:30