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©  D.R.
Formula 1: US agency Legends appointed to lead commercial partnerships for Audi F1 Team (Sauber)

Legends has been appointed by Sauber Motorsport "to co-lead global commercial partnerships for Audi's Formula 1 project," announced the US agency on 05/02/2025. Legends is responsible for "identifying the right brands" to partner the Audi F1 Team project, which will enter the FIA Formula 1…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Marketing - Communication
• Article # 386800
• Published on 06/02/25 at 13:00
©  DFL
Germany/DFL: Sportfive to manage marketing for play-offs & Supercup matches until 2029

Sportfive will continue to act as the DFL's marketing agency for the Bundesliga and 2.Bundesliga play-off matches and the Franz Beckenbauer Supercup until 2029, announced the Deutsche Fußball Liga on 06/02/2025. The partnership began in 2011. "Every year, the four relegation matches at the end…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Sponsors - Partners, …
• Article # 386821
• Published on 06/02/25 at 11:30
©  DFL
Germany: Tipico (betting) extends partnership with the DFL until the end of the 2027-28 season

Tipico, a sports betting operator registered in Malta, has extended its partnership with Deutsche Fußball Liga GmbH as a partner of the Bundesliga and 2.Bundesliga until 2027-28, announced the governing body on 04/02/2025. The agreement was negotiated by Bundesliga International, a subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386707
• Published on 05/02/25 at 16:40
©  D.R.
Tennis: Stake (sports betting) extends its partnership with Davis Cup until 2026

Stake, a Curaçao-based sports betting operator, is to continue as an official partner of the Davis Cup for the 2025 and 2026 seasons, announced the International Tennis Federation, the competition's organising body, on 30/01/2025. Stake, after a "successful" first year of partnership in 2024…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Rights Acquisitions, Activation, …
• Article # 386537
• Published on 04/02/25 at 16:35
©  D.R.
UEFA: Gillette (P&G) enlists insider Fabrizio Romano to announce its licensed partnership

Gillette, an American company specialised in shaving and hygiene products and part of the Procter & Gamble group, has become the "official licensed shaving product partner" of the UEFA Champions League from 2024-25 and for several seasons, announced the brand in a press release published on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 386531
• Published on 04/02/25 at 16:20
©  NFL
USA/Super Bowl 2025: more than ten 30-second advertising spots sold for $8m each by Fox (record)

The American broadcasting group Fox, exclusive broadcaster of the 59th Super Bowl in the United States, has sold more than ten 30-second advertising spots at a record price of $8m each (€7.8m), according to the American financial news channel CNBC on 29/01/2025. Among the brands that will…
Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Sponsors - Partners, …
• Article # 386476
• Published on 04/02/25 at 14:30
©  NTF
News Tank Football: elections, appointments, promotions & departures recorded in January 2025

Jacco Swart (NED), managing director of European Leagues since June 2019, will step down at the organisation's general assembly to be held in Frankfurt (GER) on 06/03/2025, announced the organisation on 23/01/2025. Federico Cherubini has been appointed CEO of Parma Calcio 1913 (Serie A Enilive…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 386202
• Published on 04/02/25 at 08:40
©  Samba / X
Samba Digital: a €4m capital increase to "revolutionise sports content production through AI"

"Samba Digital announces the launch of a €4m capital increase, with the removal of shareholders' preemptive subscription rights ("PSR"). This operation involves the issuance of 500,000 new shares at a unit price of €8.00, reflecting a nominal discount of 38% compared to the closing price on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, International development, Digital, …
• Article # 386331
• Published on 03/02/25 at 14:30
©  AC Milan
Serie A Enilive: Bitpanda (crypto) back shirt sponsor of AC Milan from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has extended as a partner of AC Milan (Serie A Enilive) and become a back shirt sponsor of the men's first team, announced the club on 02/02/2025. Bitpanda, which became a premium partner (2nd level) and official crypto partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 386266
• Published on 03/02/25 at 10:00