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©  Real Betis Balompié
Real Betis Balompié: Trainline (ticket platform) renews & becomes training kit sponsor until 2026-27

Trainline, a British train and coach ticket platform, has renewed and expanded its partnership with Real Betis Balompié (LALIGA EA Sports) by one season until 2027, and has also become the main training kit sponsor and pre-match kit sponsor for the club's men's, women's and futsal teams, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387687
• Published on 13/02/25 at 13:00
©  Roc Nation / X
Super Bowl 2025: a record $800m in advertising revenue for Fox in the United States

Fox has reported record advertising revenues of $800m (€774m) from the broadcast of the Super Bowl 2025 in the United States, announced the US audiovisual group on 12/02/2025. The 2024 edition, broadcast by CBS in the country, generated $695m (€673m) for the group owned by Paramount Global. For…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Media Audiences, Finance, …
• Article # 387604
• Published on 13/02/25 at 08:40
©  Williams
Formula 1: Atlassian (productivity software) title sponsor of Williams Racing from 2025

Atlassian, an Australian company specialising in software packages, is to become the main partner and title sponsor of the Williams Racing team from the 2025 season (beginning with the Australian Grand Prix, 14-16/03), which will be known as "Atlassian Williams Racing" as part of a multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 387580
• Published on 12/02/25 at 19:00
©  D.R.
Allianz: "Each stadium naming is a response to a well-defined strategy" (Fabrice Michel-Villaz)

"Each stadium naming is a response to a well-defined strategy. There is a group strategy based on a common foundation, but also a local strategy, which evolves according to the context and specific issues. This can be linked to themes such as inclusion, diversity, CSR and many others," said…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 387543
• Published on 12/02/25 at 17:00
©  Ineos
Rugby: New Zealand Rugby takes legal action over early termination of Ineos partnership

New Zealand Rugby is taking legal action against its commercial partner Ineos, a company specialised in the chemicals sector, on the grounds that the latter "has (unilaterally) breached its sponsorship agreement" and has "failed to pay the first instalment of the 2025 sponsorship fee," announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 387410
• Published on 11/02/25 at 16:30
©  UEFA
UEFA: "exclusive negotiations" with Relevent for commercial rights to club competitions (2027-2033)

UEFA and the European Club Association, via their joint venture UC3, have entered into an "exclusive negotiation period" with Relevent Sports Group (an American promoter and media company) for the "global commercial rights" to UEFA men's club competitions for 2027-2033 (two cycles), announced the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 387392
• Published on 11/02/25 at 15:15
©  Córdoba CF
LALIGA Hypermotion: Bahrain Victorious main shirt sponsor & stadium naming partner of Córdoba CF

Bahrain Victorious, an institution promoting the Kingdom of Bahrain through sport, has become a main shirt sponsor of Córdoba CF (LALIGA Hypermotion) as well as the title sponsor for the club's stadium, announced the Spanish club on 06/02/2025. The duration of the agreement has not been…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387196
• Published on 10/02/25 at 15:20
©  Chelsea FC
Premier League: Live Nation replaces Fever as Chelsea FC's sleeve sponsor until the end of 2024-25

Live Nation, an American entertainment company, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2024-25 season, announced the club on 08/02/2025. The company's logo will appear on both the men's and women's (Barclays Women's Super League) first team kits. As…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 387143
• Published on 10/02/25 at 10:40
©  D.R.
Weekly News Extra (03-07/02/2025)

• FIFA has suspended the Congolese Football Association (FECOFOOT) and the Pakistan Football Federation (PFF) with immediate effect from 06/02/2025. The former has been sanctioned due to "undue interference by third parties in the affairs of the organisation" and the later after "its failure to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 387060
• Published on 07/02/25 at 17:45
©  UEFA
UEFA: Unilever (consumer goods) 14th global partner of UEFA Women's Euro 2025 in Switzerland

Unilever, a group specialised in fast-moving consumer goods (food & cosmetics), has become the 14th global partner of UEFA Women's Euro 2025 in Switzerland, announced UEFA on 06/02/2025. The group, which is listed on the Amsterdam, London and New York stock exchanges, will activate several of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 386840
• Published on 06/02/25 at 13:40