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©  NFL
Sports betting: $147.91bn in bets & $13.7bn in revenue for the sector in the USA in 2024

Sports betting generated record revenues of $13.71bn (€13.1bn) in the United States in 2024, up 24.5% on 2023 ($11bn/€10.5bn), according to the annual report by the American Gaming Association (AGA), the US gambling industry's main lobby group, published on 19/02/2025. The report is based on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, Betting, …
• Article # 388818
• Published on 24/02/25 at 11:30
©  D.R.
Weekly News Extra (17-21/02/2025)

• The Spanish government has set up an inter-ministerial committee dedicated to the 2030 World Cup, which Spain will co-host with Morocco and Portugal. • Representatives from the Real Federacion Espanola de Futbol, Liga F and women's professional clubs met at the RFEF headquarters to discuss the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 388742
• Published on 21/02/25 at 17:40
©  OL
Ligue 1 McDonald's: DAZN official supplier & media partner of Olympique Lyonnais in 2024-25

The British OTT platform DAZN has become an official supplier and "media partner" of Olympique Lyonnais (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 21/02/2025. "Until 30/06/2025, fans will be able to find all the content from the OL Play channel directly…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 388696
• Published on 21/02/25 at 15:20
©  Manchester City FC
Premier League: Publicis Sapient put in charge of Manchester City FC's digital transformation

Publicis Sapient, a digital transformation consultancy belonging to the Publicis Group, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, under which it will be responsible for improving the club's digital ecosystem…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 388683
• Published on 21/02/25 at 14:30
©  Saudi Pro League
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 388637
• Published on 21/02/25 at 11:30
©  Paris FC
Ligue 2 BKT: bwin (sports betting) shorts sponsor of Paris FC from 2024-25

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc, has become a major partner (2nd leve) and shorts sponsor of Paris FC (Ligue 2 BKT) from 2024-25, announced the club on 20/02/2025. In addition to visibility on the front of the Parisian club's shorts, "bwin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 388558
• Published on 21/02/25 at 10:40
©  FIFA
FIFA: Coca-Cola, sponsor since 1978, extends its partnership to the Club World Cup 2025

American beverage manufacturer The Coca-Cola Company has extended its partnership with FIFA to become an official sponsor of the Club World Cup 2025, announced the body on 20/02/2025. The two parties have been linked since 1950, and the brand has been an official partner of every edition of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Federations, International authorities, …
• Article # 388576
• Published on 21/02/25 at 09:20
©  D.R.
IOC: TCL (CHN) succeeds Panasonic (JPN) as worldwide audiovisual equipment & home appliances partner

TCL Technology, a Chinese manufacturer of electronic equipment including television sets, has become a worldwide partner of the International Olympic Committee for two Olympiads (Los Angeles 2028 and Brisbane 2032), i.e. between 2025 and 2032 (eight years), announced the two parties at a ceremony…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 388515
• Published on 20/02/25 at 15:20
©  Aston Martin F1 Team
F1/Aston Martin: partnership with mining company Maaden (PIF) in addition to Aramco naming rights

Maaden, the Saudi Arabian mining and metals company owned by the country's sovereign wealth fund (PIF), has extended its partnership with the Aston Martin Aramco F1 Team to become its "principal partner" from the 2025 season of the FIA Formula 1 World Championship, announced the team on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388409
• Published on 19/02/25 at 16:30
©  NikeSkims
Nike: joint venture with Skims, Kim Kardashian's company, to launch a women's fitness brand

American equipment manufacturer Nike and Skims, an American underwear and clothing brand founded by Kim Kardashian in 2019, have joined forces to create "NikeSkims", a women's fitness clothing, footwear and accessories brand, announced the two parties on 18/02/2025. The brand will be marketed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 388395
• Published on 19/02/25 at 16:00