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©  D.R.
Weekly News Extra (25-29/08/2025)

• UEFA has received four bids to host the Women's Euro 2029 from the following countries: Denmark and Sweden (joint bid), Germany, Poland, and Portugal. Italy ultimately withdrew its bid. • AS Roma (Serie A Enilive) has renewed its agreement with Sport e Salute, the Italian public company for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 409483
• Published on 29/08/25 at 18:15
©  MLS
Transfers: record spending of nearly $336m (€288m) for MLS franchises in 2025

MLS franchises have spent a record total of approximately $336m (€288m) on transfers in 2025, announced the North American league on 28/08/2025. This is a 79% increase on 2024 ($188m) and 3.3 times the amount spent in 2019 ($103m). The record for the most expensive transfer for a player joining…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Finance, …
• Article # 409432
• Published on 29/08/25 at 15:00
©  Olympique Lyonnais
Olympique Lyonnais: Trainline (train ticket platform) shorts sponsor for the 2025-26 season

Trainline, a British train and coach ticket platform, has extended as major partner of Olympique Lyonnais (Ligue 1 McDonald's) and will display its logo on the players' shorts for the 2025-26 season, announced the club on 29/08/2025. This renewed agreement includes an option to extend until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409419
• Published on 29/08/25 at 13:00
©  RB Leipzig
Bundesliga: Tudor (watchmaker, Rolex) exclusive partner of RB Leipzig from the 2025-26 season

Tudor, a brand of the Swiss watch group Rolex, has become an exclusive partner of RB Leipzig (Bundesliga) from the 2025-26 season, announced the club on 27/08/2025. As part of this agreement, the brand ranks first in the German club's sponsorship hierarchy alongside four other partners…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409368
• Published on 29/08/25 at 12:00
©  Chelsea FC
Chelsea FC: partnership with EA Sports (video games) extended to the women's team for 2025-26

EA Sports, an American video games publisher belonging to the Electronic Arts group, has extended its partnership with Chelsea FC (Premier League) from 2025-26 and has extended its agreement to include the club's women's team (Barclays Women's Super League), announced the company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409319
• Published on 28/08/25 at 15:20
©  FIFA
esports: technology partner Lenovo (CHN) committed to the FIFAe Finals 2025

Lenovo, a Chinese electronics group (telephony, televisions, IT), is strengthening its commitment to FIFA and, through its Lenovo Legion range of gaming equipment, has become an official partner of FIFAe, the international federation's official esports division, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 409291
• Published on 28/08/25 at 13:40
©  D.R.
European Top 5: adidas, most represented equipment supplier (23 clubs) ahead of Puma & Nike in 2025-26

With 23 clubs under contract, adidas is the most represented of the 18 brands partnered with the 96 clubs that play in the European Top 5 (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) in 2025-26. The German group is ahead of its compatriot Puma (15 clubs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 409281
• Published on 28/08/25 at 13:00
©  D.R.
Formula 1: Mastercard (payment solutions) title sponsor of McLaren from 2026 ($100m/year)

Mastercard, an American group specialised in payment solutions, has extended its partnership with McLaren Racing to become the title sponsor of the British Formula 1 team from the 2026 season, announced the two partners on 27/08/2025, at an event organised in Amsterdam (NED) to coincide with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 409250
• Published on 28/08/25 at 11:30
©  McDonald's France
Activation: Ligue 1 title sponsor McDonald's unveils capsule collection dedicated to football with Kappa

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has teamed up with Italian equipment manufacturer Kappa to unveil "FC McDonald's", a capsule lifestyle collection dedicated to football and "designed as a tribute to the love of the shirt, supporterism and the street", on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Activation, …
• Article # 409167
• Published on 27/08/25 at 16:10
©  Arab Bank
LALIGA: regional partnership with Arab Bank, "official banking sponsor" in the MENA region from 2025-26

Arab Bank, the Jordanian financial group, has become a regional partner of LALIGA in the MENA region from the 2025-26 season, announced the Spanish Professional League on 26/08/2025. Under the agreement, which gives the brand the status of "official bank sponsor" in the region, the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 409134
• Published on 27/08/25 at 14:30