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©  D.R.
Weekly News Extra (11-14/08/2025)

• The Franz Beckenbauer Foundation and the DFL Foundation have launched the "Good Friends Development Fund", endowed with €100,000 from the German league, to make sport more accessible, especially to young disabled people. • The Coca-Cola Company (beverages, USA) has become an official partner of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408286
• Published on 14/08/25 at 16:30
©  Real Sociedad
Real Sociedad: Baghdadi Capital (investment) main shirt sponsor for three seasons (2025-2028)

Baghdadi Capital, a Spanish family office specialising in investment and asset management, has become the main shirt sponsor of Real Sociedad (LALIGA EA Sports) for three seasons (2025-2028), announced the club on 14/08/2025. As part of this partnership, the brand will also be visible on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408284
• Published on 14/08/25 at 16:00
©  D.R.
F1: Las Vegas Grand Prix to remain on calendar until 2027, government sponsorship (LVCVA) extended ($20m)

The board of directors of the Las Vegas Convention and Visitors Authority (LVCVA), the government agency that operates the Las Vegas Convention Center (LVCC) and is responsible for advertising campaigns in Clark County, Nevada (USA), unanimously approved the renewal of its Formula 1 Las Vegas…
Domain(s): Sponsors & Partners
• Category(ies): Local authorities, Authorities, Sponsors - Partners, …
• Article # 408242
• Published on 14/08/25 at 14:00
©  Arsenal FC
Premier League: Bitpanda (crypto) supports its launch in the UK by becoming a sponsor of Arsenal FC

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 13/08/2025. This partnership coincides with the launch, on the same day, of the Bitpanda platform in the UK, "a strategic market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408274
• Published on 14/08/25 at 13:00
©  Kaizen Gaming
Deal Tracker: Leverkusen, Sporting CP, Leeds, Levante UD... the latest sponsorship deals in football

• Talcid, a medicine from the Bayer pharmaceutical group, has extended as sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for its DFB-Pokal matches in 2025-26. • Dutch brewer Heineken has extended as "official beer and cider partner" of Leeds United FC (promoted to Premier League) from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408266
• Published on 14/08/25 at 12:20
©  Olympique de Marseille
OM: partnership with Theta Edgecloud (tech) to launch an AI-powered connected assistant for fans

Olympique de Marseille (Ligue 1 McDonald's) has entered into a partnership with Theta Edgecloud, the cloud platform of the US group Theta Labs, in order to "accelerate its digital transformation and explore new technological innovations relating to fan engagement and data security," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 408241
• Published on 14/08/25 at 10:00
©  TSG 1899 Hoffenheim
TSG Hoffenheim: ProMinent (water treatment) replaces HEP Global (energy) as sleeve sponsor from 2025-26

ProMinent, a German company specialised in water treatment solutions, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) to become its sleeve sponsor from the 2025-26 season, announced the club on 08/08/2025. The Heidelberg-based group (26 kilometres from Hoffenheim) has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408231
• Published on 13/08/25 at 15:30
©  AS Monaco FC
Ligue 1 McDonald's : Twiga (LMDV Hospitality) training kit sponsor of AS Monaco for 3 seasons (2025-2028)

LMDV Hospitality, an Italian group specialising in the operation of high-end establishments, has become, via its Twiga brand, a premium partner (2nd level) and the training kit sponsor of AS Monaco FC (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 12/08/2025. • In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408214
• Published on 13/08/25 at 12:40
©  Sevilla FC
Sponsorship: major changes for LALIGA EA Sports clubs for the 2025-26 season

With four clubs under contract, Nike is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 LALIGA EA Sports (compared with eight brands in 2024-25). The American group is ahead of adidas, Macron and Puma, which equip three clubs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408163
• Published on 13/08/25 at 08:40
©  D.R.
England: Newcastle Falcons becomes Red Bull's first rugby club & is renamed "Newcastle Red Bulls"

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has acquired "full ownership" of Newcastle Rugby Ltd, the owner of Newcastle Falcons (Gallagher Premiership Rugby), on 12/08/2025. Founded in 1877 as Gosforth Football Club, the club is now known as…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 408200
• Published on 12/08/25 at 17:30