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©  Olympique de Marseille
Olympique de Marseille: ParionsSport en Ligne (FDJ United) extends as a pocket sponsor until 2027-28

ParionsSport en Ligne, a sports betting brand belonging to the operator FDJ United, has extended as a "premium partner" (2nd level) and pocket sponsor of Olympique de Marseille (Ligue 1 McDonald's) for a further three seasons, i.e. the 2025-2028 cycle, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408187
• Published on 12/08/25 at 15:40
©  Paris Saint-Germain
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2025-26 season

With four clubs under contract, one more than during the previous season, adidas is the most represented equipment supplier among the nine brands partnered with the 18 clubs that comprise the 2025-26 Ligue 1 McDonald's. The German group is ahead of Nike and Puma, which each have contracts with…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408154
• Published on 12/08/25 at 14:20
©  Aston Villa FC
Aston Villa FC: Red Bull (energy drinks) official partner from 2025-26

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner (2nd level) of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 11/08/2025. Red Bull will benefit from visibility at the Birmingham (ENG) club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408172
• Published on 12/08/25 at 10:40
©  FC Bayern Munich
FC Bayern Munich: partnership with Visit Rwanda refocused on the development of an academy in Kigali

FC Bayern Munich (Bundesliga) have transformed their sponsorship agreement with the Rwanda Development Board, covering the 2023-2028 cycle, into an academy deal providing for the development, by both entities, of an academy for young players in Kigali (RWA), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Government, International authorities, …
• Article # 408169
• Published on 12/08/25 at 10:00
©  Liverpool FC
Sponsorship: major changes for Premier League clubs for the 2025-26 season

With eight clubs under contract, two more than in the 2024-25 season, adidas is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 Premier League (compared with eight in 2024-25). The German brand is ahead of its American rival…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408122
• Published on 11/08/25 at 11:00
©  Aston Villa FC
Aston Villa FC: Guinness (beer) global partner from the 2025-26 season

Guinness, an Irish beer brand owned by the British group Diageo, has become an "official global partner" (2nd level) of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025. As part of the agreement, "the iconic Irish stout will become an official global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408097
• Published on 08/08/25 at 16:55
©  Olympique de Marseille
Olympique de Marseille: CMA CGM takes part in the advertising campaign for the 2025-26 Puma third kit

The shipping company CMA CGM, has activated its partnership with Olympique de Marseille (Ligue 1 McDonald's) on the occasion of the presentation of the club's Puma third kit for the 2025-26 season, on 08/08/2025. The club has released a promotional video featuring players, dockworkers and CMA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 408096
• Published on 08/08/25 at 16:30
©  D.R.
Weekly News Extra (04-08/08/2025)

• The Lega Serie A YouTube channel has 10 million subscribers, making it the most followed sports league in the world on the platform, according to the Italian governing body. • Liverpool FC - AFC Bournemouth, the first match of the 2025-26 Premier League season, will be broadcast free-to-air on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408086
• Published on 08/08/25 at 15:20
©  Arsenal FC
Arsenal FC: Konami (video games, JPN) extends as a global partner from 2025-26

Konami, the Japanese video games publisher, has extended as a global partner (2nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025. Konami became a regional partner (third level) of the London club on 10/10/2017. As part of the extended agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408081
• Published on 08/08/25 at 14:30
©  AS Roma
Deal Tracker: Napoli, Dortmund, Roma, Everton, Udinese... the latest sponsorship deals in football

• American beer brand Budweiser (AB InBev) has become a partner of Everton FC (Premier League) and the official beer of the Hill Dickinson Stadium. • Streaming platform Pluto TV has extended its partnership with Borussia Dortmund (Bundesliga) and will appear as the German club's training kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408057
• Published on 08/08/25 at 10:40