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©  Arsenal FC
Deal Tracker: RC Celta, Arsenal, RB Leipzig, AS Roma... the latest sponsorship deals in football

• Spanish consulting firm JP Financial has become a sleeve sponsor of RC Celta (LALIGA EA Sports) for the 2025-26 season. • Five Serie A Enilive clubs have partnered with energy supplier Q8 starting in 2025-26: AS Roma, Atalanta BC, Bologna FC 1909, AC Milan, and ACF Fiorentina. • In the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408731
• Published on 22/08/25 at 12:20
©  Atalanta BC
Sponsorship: major changes for Serie A Enilive clubs for the 2025-26 season

With four clubs under contract, adidas is the most represented equipment supplier among the 20 clubs that comprise the 2025-26 Serie A Eniliv. With 12 brands, as in 2024-25, the Italian top flight has the largest number of equipment suppliers (compared with nine in the Premier League, Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408716
• Published on 22/08/25 at 10:40
©  Juventus FC
Serie A Enilive: Giorgio Armani (fashion house) official tailor of Juventus FC for 2 seasons (2025-2027)

Italian fashion brand Giorgio Armani has become the official tailor of Juventus FC (Serie A Enilive) for two seasons, the 2025-2027 cycle, announced the club on 21/08/2025. As part of the agreement, the brand will provide the Italian club with "a selection of Giorgio Armani suits created to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408673
• Published on 22/08/25 at 09:20
©  D.R.
Asics: record sales of €671m (+24.2%) in the EMEA market in the first half of 2025

The Asics group generated record sales of ¥113.769bn (€671m) in the EMEA market in the first half of 2025 (from 01/01 to 30/06/2025), up 24.2% (in yen) on the same period in 2024, announced the Japanese equipment manufacturer on 13/05/2025. This figure confirms the EMEA region as the Group's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 408660
• Published on 22/08/25 at 08:40
©  Paris Saint-Germain
Ligue 1 McDonald's: WeTrade (forex trading) official partner of Paris Saint-Germain (2025-2028)

WeTrade, a Cyprus-based forex trading platform, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2025-2028), announced the two parties on 21/08/2025. The agreement, the first to be announced by the club for the 2025-26 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408654
• Published on 21/08/25 at 16:25
©  Eintracht Frankfurt
Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 408623
• Published on 21/08/25 at 15:20
©  LALIGA
Spain: Airbnb (accommodation rentals) official partner of LALIGA from the 2025-26 season

Airbnb, a Californian accomodation rental platform, has become an official partner of LALIGA in Spain as part of a multi-year agreement from 2025-26, announced the body on 20/08/2025. The American group will benefit from visibility at matches in competitions organised by LALIGA, and will work…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 408608
• Published on 21/08/25 at 13:00
©  DFL
Germany: DFL signs partnership with ServiceNow (AI) to optimise business operations

The Deutsche Fußball Liga has entered into a partnership with American software company ServiceNow to "orchestrate its platforms and transform business operations," announced the German Professional League on 19/08/2025. Under the agreement, solutions developed by ServiceNow will replace the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408559
• Published on 20/08/25 at 17:15
©  TEAM
TEAM Marketing: partnership announced with Baller League (6-a-side indoor football competition)

TEAM Marketing has signed an agreement with Baller League under which the Swiss agency will "support the sales efforts" of the indoor 6-a-side football competition "while simultaneously conducting a strategic review to scope out and explore a longer-term partnership," it announced on…
Domain(s): Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 408530
• Published on 20/08/25 at 14:30
©  ATP
Tennis: partnership between the ATP & TikTok to create content aimed at the next generation of fans

TikTok, a Chinese social network, has entered into a "strategic global content partnership" with the Association of Tennis Professionals on 19/08/2025. The aim of this collaboration is to offer "compelling ATP athlete and tennis content to Gen Z and Millennial fans through creator…
Domain(s): Sponsors & Partners, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 408509
• Published on 20/08/25 at 13:00