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©  SV Werder Bremen
SV Werder Bremen: 4 sponsors acquire Weserstadion naming rights for 2025-2030 but will not exercise them

Four sponsors of SV Werder Bremen (Bundesliga) have strengthened their agreement with the club by becoming partners of the Weserstadion (42,100 capacity) but without exercising their corresponding naming rights, announced the club on 06/08/2025. The stadium will thus retain its original name…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408037
• Published on 08/08/25 at 08:40
©  D.R.
Nike: Santiago Arredondo appointed vice president & general manager of Jordan Brand for the EMEA region

Santiago Arredondo has been appointed vice president and general manager of Jordan Brand, owned by Nike, for the EMEA region, he announced on the platform LinkedIn on 05/08/2025. Arredondo joined the American equipment manufacturer in August 2009 as business planner, and held five other…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 407991
• Published on 07/08/25 at 13:00
©  World Rugby
Rugby: Allianz (insurance) retains Twickenham Stadium naming rights for the Women's World Cup 2025

Allianz, a German insurance company, has become an official partner of the Women's World Cup 2025, which will be held in eight stadiums in England from 22/08 to 27/09/2025, announced World Rugby on 05/08/2025. As well as benefiting from the rights associated with this second level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407981
• Published on 07/08/25 at 11:00
©  Olympique de Marseille
Olympique de Marseille: 123 Pare-Brise (windscreen repairs) official supplier from 2025-26

123 Pare-Brise, a French network of automotive glass repair agencies, has become an official supplier to Olympique de Marseille (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 07/08/2025. As part of the agreement, the brand will move up to the fourth level in Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407973
• Published on 07/08/25 at 10:15
©  Como 1907
Como 1907: Brioni (fashion house) official tailor for the 2025-26 season

Brioni, a luxury fashion house based in Rome (ITA), has become the official tailor of Como 1907 (Serie A Enilive) for the 2025-26 season, announced the club on 31/07/2025. As part of the agreement Como 1907 "will debut exclusive new Brioni creations, beginning with a double-breasted navy suit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 407880
• Published on 06/08/25 at 15:20
©  Nottingham Forest FC
Nottingham Forest FC: Bally's Corporation (gambling/betting) main shirt sponsor in 2025-26

Bally's Corporation, an American company specialised in casino operations, gambling and sports betting, has become the main shirt sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season, announced the club on 05/08/2025. The agreement, which covers the men's team exclusively…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407919
• Published on 06/08/25 at 14:30
©  FC Bayern Munich
FC Bayern Munich: Emirates (airline) platinum partner until 2031-32 (€5m per season)

Emirates, an Emirati airline, has become a platinum partner of FC Bayern Munich (Bundesliga) for seven seasons, i.e. over the 2025-2032 cycle, announced the club on 06/08/2025. The agreement is worth a total of €35m, or €5m per year. This partnership will see the airline positioned as a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407901
• Published on 06/08/25 at 11:30
©  Stade Lavallois
Ligue 2 BKT: Kappa (5 clubs) the most represented equipment supplier among the 7 brands in 2025-26

With five clubs under contract (Clermont Foot 63, EA Guingamp, Red Star FC, Stade Lavallois and Le Mans FC), Kappa is the most represented of the seven brands partnered with the 18 clubs participating in the Ligue 2 BKT for the 2025-26 season. Kappa is ahead of its German counterpart adidas…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 407894
• Published on 06/08/25 at 10:40
©  Atalanta BC
Atalanta BC: Gewiss extends as back shirt sponsor but relinquishes stadium naming rights in 2025-26

Gewiss, an Italian company specialised in solutions and products for home automation, energy and lighting, has extended its partnership with Atalanta BC (Serie A Enilive) but relinquished the naming rights to its stadium, announced the club on 05/08/2025. The 24,950-capacity stadium had been…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407890
• Published on 06/08/25 at 10:00
©  Lega Serie A
Lega Serie A: Volkswagen (car manufacturer) "official automotive partner" from 2025-26

German car manufacturer Volkswagen has become the "official automotive partner" of Lega Serie A from the 2025-26 season, announced the body on 05/08/2025. The agreement will run for three seasons (2025-2028), according to the Italian media outlet Calcio e Finanza the same day. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 407830
• Published on 05/08/25 at 11:30