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©  LALIGA
LALIGA: Iberia becomes a regional partner in Latin America, BetKing in Ukraine & Remitly in North America

LALIGA has formalised three regional partnerships for the 2025-26 season: with Spanish airline Iberia in Latin America (14/08/2025), Nigerian sports betting operator BetKing in Ukraine (16/08) and American money transfer service Remitly in North America (19/08). Iberia, which has been partnered…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 408516
• Published on 20/08/25 at 11:30
©  D.R.
Tennis: Lavazza (coffee) extends its partnership with the US Open & Jannik Sinner (ITA) from 2025

Lavazza, an Italian coffee brand based in Turin (ITA), will continue as an official supplier (3rd level) of the US Open from the 2025 edition of the Grand Slam tournament held from 24/08 to 07/09/2025, announced the group on 18/08/2025. This partnership was initiated in 2015. Lavazza has also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 408490
• Published on 20/08/25 at 09:20
©  Tottenham Hotspur FC
Premier League: Boss (clothing) official fashion partner of Tottenham Hotspur FC for the 2025-26 season

Boss, a brand of the German clothing and fashion group Hugo Boss, has become an official partner of Tottenham Hotspur FC (Premier League) for the 2025-26 season, announced the club on 18/08/2025. As part of the agreement, Boss will provide "exclusive outfits for selected fixtures and official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408434
• Published on 19/08/25 at 13:00
©  Manchester United FC
Premier League: after Leeds, Parimatch (betting) partners Manchester United FC in Asia & MENA region

Parimatch, a Cyprus-based sports betting operator, has become an official partner of Manchester United FC (Premier League) in Asia and the MENA region as part of a "multi-year" agreement from the 2025-26 season, announced the club on 18/08/2025. As part of the deal, the bookmaker will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 408418
• Published on 19/08/25 at 10:00
©  Puma
Premier League: a giant Puma ball crosses Tower Bridge on the River Thames to kick off the 2025-26 season

Puma has activated its partnership with the Premier League for the launch of the 2025-26 English top-flight season, the first under the new contract between both parties, on 12/08/2025. The operation, named "The biggest goal ever" and designed by the agencies Dude London and OK COOL, saw the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Activation, …
• Article # 408375
• Published on 18/08/25 at 18:00
©  D.R.
Premier League: Coca-Cola (beverages) official partner of Aston Villa and Manchester United from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of Manchester United FC and Aston Villa FC (both in the Premier League), as part of agreements made official on 13 and 14/08/2025 respectively. The partnership with Manchester United runs for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408371
• Published on 18/08/25 at 17:30
©  Bundesliga International
Germany/DFL: Mega Casino World extends as regional sponsor of the Bundesliga in Asia (2025-2027)

Mega Casino World, an online casino operator belonging to the New City VIP group, has extended as regional partner of the Bundesliga in Asia for a further two seasons (2025-2027), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 408359
• Published on 18/08/25 at 16:30
©  LA28
Los Angeles 2028: naming rights for Olympic and Paralympic Games venues to be sold for the first time

"For the first time in the history of the Olympic and Paralympic Games, LA28 has created the opportunity to implement naming rights at competition venues," announced the Los Angeles 2028 Organising Committee on 14/08/2025. Already partners of the Games, the Japanese car manufacturer Honda and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 408349
• Published on 18/08/25 at 16:00
©  Paris FC
Ligue 1 McDonald's: Google Pixel (smartphones) pocket sponsor of Paris FC for three seasons (2025-2028)

Google Pixel, a smartphone brand from the US technology services company Google, has become the pocket sponsor of Paris FC (promoted to Ligue 1 McDonald's for the 2025-26 season) for the 2025-2028 cycle, announced the club on 14/08/2025. The agreement was negotiated by the agency Fuse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 408333
• Published on 18/08/25 at 13:30
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label) extends as sleeve sponsor for 2025-26

D'Or et de Platine, a French record label created by Marseille rapper JuL, has extended as sleeve sponsor of Olympique de Marseille (Ligue 1 McDonald's) for "a fourth consecutive season" in 2025-26, announced the club on 14/08/2025. For the first time since the agreement was signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408329
• Published on 18/08/25 at 11:00